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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play. In this article, we will explore 18 tips to help non-profits achieve these goals.

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The Power of Heroic Philanthropy: Understanding Donor Motivations

iMarketSmart

In time of need, a friend would help. This happened even if the help could never be fully paid back. Getting unconditional help in a crisis is great. 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. This is different than helping those who aren’t in peril.

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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. 6] A donor can be seen to sacrificially protect his people or values. Emits positive externalities”] Understand the donor’s values and preferences? Good at reading your mind”] Value the donor personally? Share the donor’s goals and values?

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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. 8 Psychological Reasons Why People Give 1. Social Dynamics.