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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play. In this article, we will explore 18 tips to help non-profits achieve these goals. They also feel valued and part of your organization’s community.

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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

When the donor identifies with its characters and values. Natural origins of giving: I am like them Altruism means I give away something valuable to help another. Most altruism in animals matches this model. How could natural selection lead to altruism? It helps you, but it costs me. This approach is simple.

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

Not all holiday gifts to donors raise more A Yale study in The Journal of Economic Psychology explains the counterintuitive effects of thank-you gifts on charitable giving. They define “thank-you” gifts as low-value, non-monetary gifts offered to individuals who donate to the charity. It’s probably the most valuable gift you can give.

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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. 6] A donor can be seen to sacrificially protect his people or values. Emits positive externalities”] Understand the donor’s values and preferences? Good at reading your mind”] Value the donor personally? Share the donor’s goals and values? Simple reciprocity no longer works.

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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

iMarketSmart

6] Providing value This phrasing emphasizes value. These value words include, “Ideas” “Gift opportunities” “Investment opportunities” “Conversation,” and “Proposal.” It can provide real value. Using “value” words for the proposal isn’t just a trick. More time can help. More time can help.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

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Effective Philanthropy Facilitation RECIPE: Love +Meaning + Empathy + Cooperation +Attention + Interaction

Clairification

You must both: (1) focus inward , as you can’t help others unless you first help yourself, and (2) focus on the way you connect with others. What you say , What you do , and, most important, How you make others feel. What to do?