iMarketSmart

APRIL 24, 2023

Story works In fundraising, story is powerful. But for an effective fundraising story, we need something more. Fundraising starts with identity. This feeling of similarity is powerful in fundraising. 4] Giving doesn’t help the donor. But it can help the donor’s genes. Sharing similarities can help.

Race and Ethnicity 52

Race and Ethnicity Fundraising Fundraising Altruism and Helping 52

iMarketSmart

JUNE 26, 2023

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. Suppose a friend asks for your help. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Often, it’s obvious. But it’s fine.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JULY 17, 2023

Givers benefit from their enhanced public reputation. Givers get no benefit from their public reputation. Some gifts may help reputation, while others won’t. This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. It helps the donor move to a “yes.”

Psychology 98

Psychology Altruism and Helping Public and Nonprofit Management Fundraising 98

iMarketSmart

JUNE 26, 2023

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. Suppose a friend asks for your help. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Often, it’s obvious. But it’s fine.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

iMarketSmart

NOVEMBER 28, 2022

Want to start a fight in a fundraising comment section? 1] Another writes, “Fundraisers need to focus MORE on creating memories and moments with their donors … and LESS about hitting those wacky metrics or year-end goals.”[2]. Yes, they’re all talking about fundraising. But fundraising isn’t one thing. Fightin’ words.

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Management 52

iMarketSmart

MAY 8, 2023

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. This is nothing new in fundraising advice.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

iMarketSmart

NOVEMBER 7, 2022

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. The compelling fundraising challenge will make each link. Or why not just collect a list of fundraising tips and tricks? What’s the difference between good and bad fundraising? Good fundraising brings in big money. Story works.

Altruism and Helping 52

Altruism and Helping Fundraising Fundraising Public and Social Policy 52