Nonprofit Marketing Insights by GlobalOwls

AUGUST 28, 2023

Creative School Fundraising Ideas [+ AI Fundraising Idea Generator] Are you looking for Cool and Creative Fundraising Ideas for your School or University? Fundraising is exciting. Let’s help you set up a plan by sparking your creativity with a lineup of cool Fundraising ideas. That’s awesome.

Fundraising 52

Fundraising Fundraising Environmental Collaborations 52

iMarketSmart

NOVEMBER 7, 2022

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. The compelling fundraising challenge will make each link. Or why not just collect a list of fundraising tips and tricks? What’s the difference between good and bad fundraising? Good fundraising brings in big money. Story works.

Altruism and Helping 52

Altruism and Helping Fundraising Fundraising Public and Social Policy 52

iMarketSmart

MAY 8, 2023

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. This is nothing new in fundraising advice.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

iMarketSmart

JUNE 26, 2023

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! In actual fundraising, they’re also rare. Philanthropy can help me decide.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

Nonprofit Tech for Good

DECEMBER 19, 2021

It sounds dystopian to some and it very well could be, but once you understand the concept and the emerging technology around it, as a nonprofit marketing and fundraising professional, you’ll also begin to understand its potential. Nonprofit warriors, champions, changemakers, and fundraisers are needed in the metaverse ASAP.

Altruism and Helping 136

Altruism and Helping Technology Nonprofits Governance 136

iMarketSmart

NOVEMBER 28, 2022

Want to start a fight in a fundraising comment section? 1] Another writes, “Fundraisers need to focus MORE on creating memories and moments with their donors … and LESS about hitting those wacky metrics or year-end goals.”[2]. Yes, they’re all talking about fundraising. But fundraising isn’t one thing. Fightin’ words.

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Management 52

Stanford Social Innovation Review

MARCH 13, 2024

Today, nonprofit fundraising and especially large capital campaigns emphasize naming opportunities to attract seven-, eight-, and nine-figure donations from high-net-worth individuals (HNWIs). Less than one percent of major gifts are offered anonymously , not surprisingly, as fundraisers encourage public acts of charity.

Ethics 122

Ethics Public and Social Policy Universities Philanthropy 122

Nonprofit Tech for Good

MARCH 4, 2020

With these methods, your nonprofit can advocate for general philanthropy and altruism. In a few different instances, you can even point donors toward helping the cause that your nonprofit champions. That said, the three apps listed below are all free and help benefit different charities. Ready to get started? RoundUp App.

Public and Social Policy 122

Public and Social Policy Altruism and Helping Public Policy Participation and motivation 122

iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. 2] This was not the transactional reciprocity of market exchange. In time of need, a friend would help. This happened even if the help could never be fully paid back. Getting unconditional help in a crisis is great.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

Fundraising Coach

SEPTEMBER 10, 2019

The holiday season inspires a certain sense of altruism. GivingTuesday is one of the most impactful days of the year for nonprofit fundraising, and the numbers are certainly there to back up these claims. There are a few strategies sure to help you in the process: Assess your nonprofit’s current fundraising abilities. .

Fundraising 78

Fundraising Fundraising Altruism and Helping Management 78

iMarketSmart

MAY 22, 2023

1] This primal-giving game models reciprocal altruism.[2] 5] To play the game yourself, go to [link] Lead with a gift: Back to relationships So, how does game theory apply to real-world fundraising? A good gift signals a “helpful reciprocity” relationship. Lead with a gift: A simple fundraising example Games and theory are fine.

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

iMarketSmart

FEBRUARY 6, 2023

More time can help. More time can help. People tend to predict they will help. This prediction is higher than the actual help they would have given if asked immediately. Getting people to first predict their actions increases helping. 15] This also happens in fundraising. They can require more thought.

Psychology 52

Psychology Altruism and Helping Organizational Behavior Values 52

NonProfit Hub

JULY 27, 2021

It all started twenty years ago when esteemed members of the Lincoln chapter of the American Marketing Association created a community project in 2001. The association offered a half-day seminar, “Marketing 101”, to nonprofit groups throughout the state of Nebraska. In 2010, the event had a transformation.

Altruism and Helping 74

Altruism and Helping Associations Recruitment Advertising 74

iMarketSmart

JULY 24, 2023

Effective fundraising can deliver real value to donors. 1] But fundraising can do more. This gift may be simply an individual helpful act. But it can help the group in another way. 4] The code dictates that group members help each other. It is possible through reciprocal altruism.

Psychology 52

Psychology Public and Social Policy Altruism and Helping Values 52

EveryAction

FEBRUARY 28, 2018

Altruism, Empathy and Efficacy: The Science Behind Engaging Your Supporters digs into all of these questions and more. I head up Account Management and Client Services for EveryAction, which means my job is to help thousands of clients become great users of our tools and help them get every bit of return they can out of the platform.

Altruism and Helping 40

Altruism and Helping Philanthropy Activism Communication 40

Nonprofit Marketing Blog

MARCH 29, 2013

But as someone working for a mission you know it’s something else—altruism. Grant focuses on workplace psychology and the effects of altruism in your career. Helping others, it seems, helps ourselves. (As Early in his career, Grant worked with a demoralized call center to show the positive effects of altruism.

Altruism and Helping 80

Altruism and Helping Psychology Philanthropy Production 80

Kivi's Nonprofit Communications Blog

DECEMBER 17, 2019

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A UVP is created by private-sector marketing experts to help a business fine-tune its sales strategy. The tips below will help your nonprofit create your UVP.

Values 54

Values Altruism and Helping Production Construction 54

Fundraising Coach

SEPTEMBER 10, 2019

The holiday season inspires a certain sense of altruism. GivingTuesday is one of the most impactful days of the year for nonprofit fundraising, and the numbers are certainly there to back up these claims. There are a few strategies sure to help you in the process: Assess your nonprofit’s current fundraising abilities. .

Fundraising 40

Fundraising Fundraising Altruism and Helping Management 40

Nonprofit Marketing Blog

AUGUST 9, 2012

As you know, I believe giving is best approached through social rather than market norms. Social norms are governed by values of community selflessness and altruism. When we are primed to give based on social norms, we donate because we want to make a difference and help others. What do I mean by that?

Altruism and Helping 88

Altruism and Helping Psychology Non-Profits Governance 88

Fundraising Coach

JULY 27, 2016

100% altruism. That’s why, as fundraising professionals, it’s a large part of our job to entice donors and incentivize giving. With a fundraising event, of course! Step 3: Choose a date, time, and venue for the fundraising event. Step 5: Promote your fundraiser online and offline. Take a peek at this helpful guide.

Fundraising 72

Fundraising Fundraising Altruism and Helping Charitable Contribution 72

NonProfit Hub

JULY 27, 2021

It all started twenty years ago when esteemed members of the Lincoln chapter of the American Marketing Association created a community project in 2001. The association offered a half-day seminar, “Marketing 101”, to nonprofit groups throughout the state of Nebraska. In 2010, the event had a transformation.

Altruism and Helping 36

Altruism and Helping Associations Recruitment Advertising 36

The Agitator

MAY 28, 2018

Ways to create value in digital marketing. Penelope Burke’s Donor-Centered Fundraising. Ken Burnett’s Relationship Fundraising. How is your culture helping reach your mission (or sabotaging that effort)? Marketing cartoons. If you haven’t seen these, you aren’t living your best marketing life. Yes, really.

Altruism and Helping 45

Altruism and Helping Culture Retention Marketing 45

iMarketSmart

JANUARY 27, 2016

Charity – Helping people in need. Charitable people – Help others in need. Philanthropists – Make charitable gifts that result in the creation of economic and social opportunity for individuals which, in turn, helps create a better society for everyone. They are attracting philanthropists to help guide them.

Philanthropy 63

Philanthropy Altruism and Helping Values Communication 63

iMarketSmart

SEPTEMBER 19, 2022

This role can direct the fundraiser’s work. The fundraiser makes the call to adventure. She helps along each step of the journey. She introduces the hero to friends and allies that help. She provides magical weapons that help. She helps the donor start the hero’s journey. Appearing helpful is easy.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit Administration and Development Altruism and Helping Values 52

iMarketSmart

JUNE 20, 2022

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. Thus, the fundraiser may also face a deadline. So, which works best in fundraising? The inciting incident.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

JUNE 6, 2022

Fundraising is story world. Lab experiments, field experiments, and academic theory agree: Fundraising lives in “story world,” not “commerce world.” A gift restriction can help. Fundraising is story world: The power of un-restrictions. Fundraising is story world: The donor character in control. They didn’t want it.

Public and Nonprofit Management 52

Public and Nonprofit Management Altruism and Helping Insurance Culture 52

Nonprofit Marketing Blog

AUGUST 17, 2012

Many people wrote to say they agreed, and that the advice offered reflected their own experiences as fundraisers. This is good advice and recommended reading for all fundraisers! I should be upfront about my areas of expertise, as well as my gaps: I lead the country’s largest event fundraising firm.

Altruism and Helping 86

Altruism and Helping Participation and motivation Psychology Recruitment 86

iMarketSmart

FEBRUARY 22, 2016

The researcher notes that gifts, in particular, “reduce feelings of altruism ” causing your expression of gratitude to backfire in your face. Can you help add to my list? . For instance, a gift of a mug with your logo might be rejected at first. The standard acknowledgement letter (of course). A letter from you.

Altruism and Helping 58

Altruism and Helping Participation and motivation Psychology Values 58

iMarketSmart

SEPTEMBER 25, 2013

After all, he built a multi-billion dollar company from scratch and I’m just a teeny-tiny entrepreneur trying to fundamentally change how major gifts (including planned gifts) get marketed. From a marketing perspective this can be a real challenge. So what’s my marketing takeaway for you? You get the idea, right?

Altruism and Helping 45

Altruism and Helping Advertising Marketing Marketing 45

The Agitator

FEBRUARY 19, 2013

Just to keep the pot boiling here’s a follow-up on my Premiums, Crack Cocaine and Nonprofit Suicide post that spawned some helpful comments. In essence, the prospect of receiving a gift activated a feeling of selfishness which, in turn, reduced altruism and consequently cut the average donation.

Altruism and Helping 102

Altruism and Helping Universities Psychology Values 102

NonProfit Hub

JANUARY 14, 2014

Your nonprofit exists to help the world. You want every possible dollar you get to help fulfill your mission. For example – it might cost a nonprofit $50,000 to hire a major donor fundraiser. Believe us, it’s not altruism. Have an afternoon to train your board in fundraising and outreach. I get that.

Nonprofit Organizations 59

Nonprofit Organizations Nonprofit Organizations Altruism and Helping Nonprofits 59

Nonprofit Marketing Blog

DECEMBER 29, 2010

As noted in previous posts, the book is packed with interesting findings for fundraisers and nonprofit marketing folks, but the content is in the form of academic research papers. In other words, does pledging money help people start to pyschologically distance themselves from their money - and therefore ease the act of giving?

Altruism and Helping 51

Altruism and Helping Psychology Health Marketing 51

Nonprofit Marketing Blog

DECEMBER 10, 2010

But that doesn’t happen either - there are limits to altruism. So a model called “pareto utilitarianism&# is considered more realistic - that people should help others without decreasing benefits to themselves. The author says there’s actually a lot of research throwing both of these models into question.

Altruism and Helping 46

Altruism and Helping Participation and motivation Psychology Ethics 46

Care2

OCTOBER 13, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) One that will really make an impact?

Altruism and Helping 28

Altruism and Helping Children Advertising Health 28

NonProfit Hub

NOVEMBER 9, 2016

As the holidays approach, the email marketing experts at iContact want to remind consumers that not everything revolves around shopping or sales. For many people, the holiday season is also a time of charity and of helping others less fortunate. Set Objectives . You cannot achieve success if you don’t know what success looks like.

Altruism and Helping 63

Altruism and Helping Activism Retail Technology 63

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. What makes someone give to one organization versus another one?

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132