Nonprofit Marketing Guide

DECEMBER 17, 2019

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. The tips below will help your nonprofit create your UVP.

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Values Altruism and Helping Production Construction 137

Bloomerang

DECEMBER 8, 2023

However, others may want to know about smaller giving donor segments, and whether they should receive gifts too — what we in fundraising call “premiums.” Donor premiums can be a smart part of your fundraising strategy. They define “thank-you” gifts as low-value, non-monetary gifts offered to individuals who donate to the charity.

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Altruism and Helping Psychology Values Activism 110

iMarketSmart

MAY 8, 2023

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. This is nothing new in fundraising advice.

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Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

NonProfit Hub

JANUARY 14, 2014

Do we practice the same philosophy in our nonprofits? Investing in Your Nonprofit (and Your People). Your nonprofit exists to help the world. You want every possible dollar you get to help fulfill your mission. Investing in your organization means getting more money over the long term, at an initial cost.

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Nonprofit Organizations Nonprofit Organizations Altruism and Helping Nonprofits 59

iMarketSmart

JUNE 20, 2022

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. Crisis (threat).

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Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

The Agitator

MAY 28, 2018

Ways to create value in digital marketing. Penelope Burke’s Donor-Centered Fundraising. Ken Burnett’s Relationship Fundraising. How is your culture helping reach your mission (or sabotaging that effort)? If you like the Jim Collins genre, it’s that but for nonprofits. A great intro to effective altruism.

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Altruism and Helping Culture Retention Marketing 45

NonProfit Leadership Alliance

OCTOBER 31, 2023

Giving Tuesday , celebrated globally on the first Tuesday after Thanksgiving, embodies the spirit of generosity and altruism. Setting the Stage: Understanding Giving Tuesday A History of Generosity In the wake of consumer-driven holidays like Black Friday and Cyber Monday, Giving Tuesday emerged as a beacon of hope and altruism.

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Altruism and Helping Philanthropy Nonprofit Leadership Collaborations 185