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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. Yet over time, perpetual naming gifts for facilities may prove detrimental to future generations.

Ethics 122
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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

The game has an unbreakable law. Without this, reciprocal altruism fails. In that case, giving would break the first law. Again, giving would break the first law. Giving would break the first law. Without this shared future, reciprocal helping disappears. Two unrelated players both face these same payoffs.

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Newsletter: 'Chick Fries' P**s Off Women ; Popeye's Raises Nearly $1M for MDA ; Kraft Bails Out Young Lawbreakers

Selfish Giving

The other day on the James Altucher Show marketing guru Seth Godin was asked how to accomplish our work in the world. According to Seth: Zig Ziglar used to say, "You can have everything in life you want, if you will just help other people get what they want." I just like the help other people get what they want part.

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Why Nonprofits Need to Be Early Explorers of the Metaverse

Nonprofit Tech for Good

It sounds dystopian to some and it very well could be, but once you understand the concept and the emerging technology around it, as a nonprofit marketing and fundraising professional, you’ll also begin to understand its potential. There I was, being virtually groped in a snowy fortress with my brother-in-law and husband watching.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. The first law of sustainable giving in nature is this: Giving must be seen by partners who are able and willing to reciprocate. Philanthropy can help me decide. This might be helpful. Her brother runs a used car lot.

Values 89
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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. If there was a seminar at the Law School, we would invite them to that. This process repeatedly signals a helpful reciprocity social relationship. The previous social signals help build relationship.

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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

Some gifts may help reputation, while others won’t. This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. Both of these help link the victory to an enhanced identity. Showing that “people like me make gifts like this” helps. It’s complicated.