Selfish Giving

MAY 22, 2019

Just about every week I get a legal question about cause marketing. Karen is a lawyer who specializes in cause marketing and corporate partnership law. Ten Commandments of Cause Marketing Law. Within the next couple weeks, Karen and I will respond to all your law-related questions! Marketing Your Cause 1.

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Law Marketing Marketing Leadership 113

Kivi's Nonprofit Communications Blog

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 91

Psychology Sociology Marketing Marketing 91

The Chronicle of Philanthropy

DECEMBER 12, 2022

New laws, increasing market pressures, and growing equity concerns are bringing the typically opaque world of compensation into the light. By Drew Lindsay.

Law 234

Law Marketing Marketing 234

Selfish Giving

JANUARY 2, 2019

I've tweeted with marketing executives, authors and even B-list celebrities. Some of my favorites are Aubrey Bergauer (marketing for symphonies), Rand Fishkin (digital marketing and SEO) and Tom Ahern (fundraising word master). Twitter is a direct link to another person. No gatekeepers! I've already noticed the difference.

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Law Food Activism Marketing 160

Selfish Giving

JANUARY 18, 2023

California peeps: There's a new law governing commercial co-ventures. But some are attacking this cause marketing campaign for going too far and being too "woke." Marketing Your Cause 1. 25 nonprofit marketing statistics for 2023. Nonprofits could learn a thing or two from the NFL’s Helmets Off marketing strategy.

Marketing 130

Marketing Marketing Law Governance 130

Nonprofit Marketing Blog

DECEMBER 23, 2012

For my final posts this year, I’m featuring some of my favorite interviews on marketing from my book, Robin Hood Marketing. Today, I quote five laws on branding from my talk with Raphael Bemporad of BBMG. We’ve found that most successful organizations follow five laws of branding. First is the law of the word.

Law 85

Law Leadership Nonprofits Values 85

Nonprofit Marketing Insights by GlobalOwls

MARCH 2, 2021

Non-Profit Marketing: How to Win Supporters and Donors Online. A special guest post by Michael Akinlaby to help nonprofits, NGOs and Social Enterprises utilize the power of content marketing to win supporters and donors online. And here’s the reason: The charity sector lacks enough marketers who specialize in nonprofit marketing.

Non-Profits 145

Non-Profits Marketing Marketing Social Enterprise 145

Selfish Giving

OCTOBER 18, 2023

As they were not familiar with cause marketing, had no dedicated staff - and weren't opposed to working with an alcohol company - they accepted the partnership as is. It will inform your decision on how to pitch the company and with what marketing materials. Law firm Venable LLP also offered insights here. ?

Values 130

Values Marketing Marketing Production 130

Nonprofit Marketing Insights by GlobalOwls

AUGUST 5, 2022

Marketing for Your LLC in 2022. Check out these 5 tips and get the most out of your marketing efforts. You can choose traditional marketing strategies or consider modern solutions that are implemented through the web. To inform the public that your company is on the market, we suggest placing ads.

Marketing 52

Marketing Marketing Law Advertising 52

iMarketSmart

JANUARY 5, 2018

Tons of writers in major media have been fretting about the new tax law. If the tax law increases GDP, nonprofits will benefit. Then, market to them in a highly-personalized, relevant fashion that elicits emotion. >>The most powerful motivators of major gifts and legacy gifts. It ain’t about the tax write-offs.

Law 61

Law Psychology Philanthropy Values 61

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 21, 2024

The Top 5 AI Marketing Campaign Strategies for Life Science Companies In the realm of life sciences marketing , AI-powered strategies are game-changers, unlocking realms of personalization, predictive insights, and customer engagement. Chapters 1.

Marketing 52

Marketing Marketing Ethics Technology 52

Selfish Giving

JUNE 9, 2010

Attending Cause Marketing Forum’s annual conference , which happened last week in Chicago, is always a big rush for me because I get to see lot of friends from the field I don’t normally get to see. It’s also a great recharge because it gets me pumped for the cause marketing work that obviously lies ahead.

Marketing 203

Marketing Marketing Law Retail 203

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

Marketing 133

Marketing Marketing Fundraising Fundraising 133

Nonprofit Marketing Blog

MAY 20, 2011

When we assume they think like we do, we are at odds with the laws of marketing. We are not our target audience. We must think like the people we want to reach if we want to succeed. So basic, and yet so easy to forget.

Law 55

Law Marketing Marketing 55

Selfish Giving

OCTOBER 2, 2019

Thanks for your patience waiting for the results of the 2019 Selfish Giving / Accelerist Partnership Law Survey many of you took back in May. Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. Are cause marketing advertising disclosure “best practices” also required by law?

Advertising 100

Advertising Law Marketing Marketing 100

Nonprofit Marketing Insights by GlobalOwls

MARCH 8, 2023

68% of companies have integrated mobile marketing into their overall marketing strategy. 58% of companies surveyed have a dedicated mobile marketing team. Email marketing is huge and, if done right, very profitable. Chief Marketer ) 59% of marketers say email is their biggest source of ROI. We want to help.

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Law Advertising Collaborations Marketing 145

NonProfit Hub

AUGUST 21, 2020

The same thing goes for marketing. Every party involved in a marketing deal has different expectations of how things should go, but marketing ethics guides them. . There is always something to learn from all forms of ethics, and marketing ethics is not any different. Market research . Market audience .

Ethics 51

Ethics Marketing Marketing Advertising 51

Selfish Giving

JUNE 24, 2020

- asked for in the Selfish Giving / Accelerist Partnership Law Survey you completed last year. A big thanks to Karen for taking time out of her busy schedule to write and complete this very helpful series of posts on corporate partnerships and the law! ??Links Marketing Your Cause 1. Links to all four posts can be found here !

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Law Recruitment Food Foundations 130

Nonprofit Marketing Insights by GlobalOwls

APRIL 21, 2023

Everything You Need to Know About SEO for Lawyers Creating an effective and long-lasting SEO strategy is essential for Law Firms. In the past, law firms tended to serve clientele in their immediate area who knew of them through word of mouth around town. Check out why and how to start Implementing SEO tactics today. What is SEO?

Law 52

Law Advertising Marketing Marketing 52

Kivi's Nonprofit Communications Blog

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 90

Marketing Marketing Collaborations Values 90

Top Nonprofits

DECEMBER 1, 2023

New pay transparency laws taking effect in your area. According to Astron Solutions , pay transparency laws are designed to compel employers to openly share compensation information with job seekers and current employees, and these laws are becoming more common.

Nonprofit Organizations 105

Nonprofit Organizations Nonprofit Organizations Law Retention 105

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 5, 2023

However, as Cyprus continues to become more connected with other markets in the region and around the world, partnerships between local businesses and foreign investors are becoming increasingly common. How does the Cyprus Fintech Law affect business formation?

Law 52

Law Taxation Technology Finance 52

Jeff Brooks

APRIL 9, 2024

Book Review : Writing for Dollars, Writing to Please: The Case for Plain Language in Business, Government, and Law by Joseph Kimble This book is a useful and comprehensive guide for the Plain Language movement. Two things to note: It focuses on writing in the legal profession, so it’s not quite aimed at fundraising or marketing.

Law 52

Law Governance Fundraising Fundraising 52

Stanford Social Innovation Review

OCTOBER 18, 2023

And in many countries, women compose the majority of the informal workforce, through occupations like domestic and home-based workers, street vendors, market traders and waste-pickers. Women’s position in the labor market is already less favorable than men’s in any country you look at. Within this situation, women suffer further still.

Public and Social Policy 142

Public and Social Policy Governance Law Technology 142

Stanford Social Innovation Review

NOVEMBER 1, 2023

That’s true of the past, but also today, as we face new technological advances that are transforming numerous industries, and the labor market with them. Since the 1940s, Black workers—who have always faced unique disadvantages in the labor market—have had the highest rate of union membership of all racial demographics.

Technology 91

Technology Law Non-Profits Governance 91

Selfish Giving

DECEMBER 6, 2023

If there were a law against dogs stealing food, Charlie the Yorkie would be doing hard time with no chance of parole! Marketing Your Cause 1. Financial analysts say marketing is an investment, not a cost. So why do nonprofits think marketing is not worth the money? How's this for niche?! I'm not crying. You're crying.?

Food 130

Food Law Foundations Associations 130

NonProfit Quarterly

DECEMBER 21, 2023

Due to its inaccuracy, and because of public backlash, law enforcement’s use of facial recognition technology is banned in some cities; however, the technology is still being used by law enforcement agencies throughout the United States.

Public and Social Policy 96

Public and Social Policy Ethics Race and Ethnicity Law 96

Selfish Giving

APRIL 22, 2020

Plus, the crisis could usher in a golden age of cause marketing and brand purpose! ?? Case studies are hands down the most effective B2B content marketing tool. I have a partnership opportunity, and while I need to move quickly, I want to stay on the right side of the law. Marketing Your Cause. This will all end someday.

Marketing 130

Marketing Marketing Food Law 130

Nonprofit Marketing Blog

JUNE 19, 2012

If there’s one thing that’s changed in marketing lately, it’s the relative importance of the messenger. Not so long ago, the world was dominated by broadcast marketing - also known as “spray and pray.” So he’s proposed Love’s Law. And a lot of the time it worked.

Law 61

Law Non-Profits Values Advertising 61

Get Fully Funded

JULY 16, 2023

There are two things that can help A LOT here: organizational by-laws and Board member job descriptions. By-laws What do by-laws have to do with Board meetings? If your by-laws do NOT include these things, you and your Board need to make this a priority to create these policies and amend your by-laws as soon as possible.

Production 98

Production Law Public and Nonprofit Management Nonprofit governance and management 98

Bloomerang

AUGUST 4, 2023

If you have a local law firm that specializes in nonprofit law, this is a place to start. If you can’t find someone local, there are a range of law firms with this specialty. Include professionals who specialize in charitable gift planning, law, accounting, and real estate. Put together an expert advisory committee.

Law 82

Law Insurance Environmental Finance 82

Kivi's Nonprofit Communications Blog

AUGUST 25, 2021

This is known as scraping content, and while they did include a link at the bottom of the post that said “originally published on Nonprofit Marketing Guide” they are still in violation of copyright as they did not get permission from us nor does it qualify under “Fair Use” laws.

Law 109

Law Marketing Marketing Nonprofits 109

Selfish Giving

JUNE 7, 2010

I had a great time at this year’s Cause Marketing Forum Conference. Corporate development is big area of opportunity for hospitals, especially with cause marketing. Cause Marketing Meets Social Media. I only saw the end of this session and Komen’s lame defense of their cause marketing pact with KFC.

Marketing 225

Marketing Marketing Law Activism 225

The Charity CFO

OCTOBER 13, 2023

WIN Warehouse began in 1991 by Clinton Laws. Travis’ dad, Clinton, recognized the value of Tax Law 170 Charitable, etc. Today, we spoke with his son and our guest, Travis. The mission is simple, to connect nonprofit organizations with corporate excess inventory. Contributions and Gifts.

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Law Manufacturing Food Services Production 97

Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2024

By incorporating these forecasting abilities into marketing strategies or product suggestion systems, businesses can deliver solutions precisely when customers require them. Challenges and Things to Consider Data Privacy Concerns Adhering to data privacy laws and regulations is crucial for businesses utilizing analytics.

Ethics 52

Ethics Law Production Technology 52

Getting Attention

DECEMBER 1, 2014

Post YOUR open nonprofit marketing and communications positions here. Communications Director Transgender Law Center (Oakland, CA). Director, Marketing and Communications StoryCorps (Brooklyn, NY). Director of Marketing and Public Relations Round House Theatre (Maryland or Washington, D.C.). San Francisco, CA).

Public and Nonprofit Management 70

Public and Nonprofit Management Marketing Marketing Law 70

NonProfit Quarterly

MARCH 6, 2024

Direct acquisition of low-rent buildings—through laws like TOPA and COPA—is one of the strongest tools tenants can use to push back against this trend. Private equity now represents over half of the financial backing among the 35 largest owners of multifamily buildings—up from only a third in 2011.

Nonprofit governance and management 101

Nonprofit governance and management Finance Law Public and Nonprofit Management 101