iMarketSmart

JULY 24, 2023

Effective fundraising can deliver real value to donors. For example, it can enhance public reputation. This external identity has tangible economic value.[1] It can also deliver transcendent value. Moral identity reflects how well one’s life matches one’s ideal values.[2] More precisely, it’s a pro-social code.[3]

Psychology 52

Psychology Public and Social Policy Altruism and Helping Values 52

iMarketSmart

JUNE 5, 2023

Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. Let’s go back to the first law. In the primal game, giving has an unbreakable law: Giving must be seen by partners who are able and willing to reciprocate. 3] Both work by supporting reciprocal social relationships.[4]

Altruism and Helping 52

Altruism and Helping Public and Social Policy Fundraising Fundraising 52

iMarketSmart

JUNE 20, 2022

The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. But this must be a crisis for the donor’s people or values.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

NOVEMBER 28, 2022

Focusing on short-term financial numbers rather than customer need and value creation. But they aren’t helpful as a short-term metric to guide behavior. Now, suppose we’re managing a group of social media “influencers.” The social media manager then shares the best metrics for managing “writers” and their “output.”

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Management 52

Stanford Social Innovation Review

MARCH 13, 2024

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. Yet over time, perpetual naming gifts for facilities may prove detrimental to future generations.

Ethics 111

Ethics Public and Social Policy Universities Philanthropy 111