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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. Her brother runs a used car lot.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. Her brother runs a used car lot.

Values 52
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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

Because they provide value. Big money comes by providing big value. Other professions provide value in different ways. A charity can provide value to many people in many ways. But fundraising provides value to the donor in just one way: identity enhancement. The right goal is to provide value to the donor.

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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. The gift value is identical. The charity signals that the donor is valued. (We This process repeatedly signals a helpful reciprocity social relationship. He gives advice and participates.)

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. The narrative arc.

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How many ways can you say “thank you” to a donor?

iMarketSmart

The researcher notes that gifts, in particular, “reduce feelings of altruism ” causing your expression of gratitude to backfire in your face. Can you help add to my list? . Invite them to participate in an exclusive dinner, lunch or event that proves impact or provides other benefits (such as a sense of community).

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Science of Giving 3: Do people give more if it’s painful?

Nonprofit Marketing Blog

The bottom line of this study is that people sometimes are most motivated to choose charitable giving involving significant pain and effort. But that doesn’t happen either - there are limits to altruism. People actually often most value things that are really difficult to achieve. Here are the key points: 1.