Why you must deliver value in fundraising, not just take the money and run
iMarketSmart
JUNE 26, 2023
Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. Her brother runs a used car lot.
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