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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. In Judaism, the practice of tzedakah is an ethical duty to give in a just and merciful way to help those in need.

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The importance of expressing impact and gratitude in fundraising

iMarketSmart

Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. 3] Both work by supporting reciprocal social relationships.[4] In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. The university had a chance to help, and it didn’t.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

This can happen with natural disasters or social and political events.[14] The study found that “an extra 30-day delay between the provision of medical care and a donation solicitation decreases the likelihood of a donation by 30%.”. But increasing anger didn’t work if the gift just generally helped people. They need your help.