iMarketSmart

JUNE 5, 2023

The universal hero story (monomyth) progresses through four steps: The compelling donation experience includes these same steps. Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Fundraising Fundraising 52

iMarketSmart

MAY 8, 2023

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It’s saying, “We’re not here to help you!”

Altruism and Helping 52

Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

iMarketSmart

NOVEMBER 7, 2022

The universal hero story, called the monomyth, includes specific steps. 2] It might be external, public, and commercial. This helps because we know, intuitively, when a story works. This also helps appeal to the widest range of donors. It not only helps get the big gift. Princeton University Press.

Altruism and Helping 52

Altruism and Helping Fundraising Fundraising Public and Social Policy 52

iMarketSmart

NOVEMBER 28, 2022

4] The field of large sales is called Key or Strategic Account Management. One researcher states bluntly, “The objectives of salespeople are the opposite of the objectives of Strategic Account Managers.”[5]. Senior management resists giving influence or control to customers.”. Strategic Account Management isn’t either.

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Management 52

iMarketSmart

JUNE 6, 2022

When a charity manager gets to issue the instructions, it’s “unrestricted.” A gift restriction can help. Charity managers don’t like them. They can think, “The novice-donor is trying to take control from the expert-manager. What if a family member responded like a typical charity manager? It’s silly. It’s wrong.”.

Public and Nonprofit Management 52

Public and Nonprofit Management Altruism and Helping Culture Insurance 52

iMarketSmart

JUNE 20, 2022

For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. But increasing anger didn’t work if the gift just generally helped people. Does this mean that deadlines help? University of Tennessee at Chattanooga. [4]

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

JULY 17, 2023

Givers benefit from their enhanced public reputation. Givers get no benefit from their public reputation. Some gifts may help reputation, while others won’t. It also matches the universal hero story (monomyth).[4] This helps link the challenge to a victory. The gift helps my group. Giving is a winning move.

Psychology 98

Psychology Altruism and Helping Public and Nonprofit Management Fundraising 98