Associations, Fundraising, Law and Social Action

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Associations

Fundraising

Law

Social Action

Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

JULY 17, 2023

One experiment in a law firm found a dramatic result. It’s a powerful fundraising message. Again, the social norm pushed giving towards two points: Giving at the norm or not giving at all. For fundraising, the ideal example is a stretch gift. But this power increases when the examples are “like me.” Otherwise, it wasn’t.

Psychology

Psychology Altruism and Helping Public and Nonprofit Management Fundraising

How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

JULY 24, 2023

Effective fundraising can deliver real value to donors. 1] But fundraising can do more. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5]

Psychology

Psychology Public and Social Policy Altruism and Helping Values

Webinars

How To Cultivate Community Affinity Throughout The Generosity Journey

MORE WEBINARS

Nonprofit Leadership Zone

Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

Webinars

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