Nonprofit Marketing Insights by GlobalOwls

MAY 9, 2024

Financial Fuel for E-commerce Success: Proven Tactics In the fast-paced world of burgeoning e-commerce , fortifying your financial strategy isn’t just a luxury—it’s an imperative. This article explores proven strategies that, when implemented effectively, can propel an e-commerce venture to success.

Finance 52

Finance Public and Nonprofit Management Psychology Production 52

Nonprofit Marketing Insights by GlobalOwls

MAY 15, 2021

SEO and SEM for Your Nonprofit Organization: Understanding the Basics. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) has been one of the standard strategies of businesses that want to expand their online presence. What are some things nonprofit owners should understand about online marketing?

Nonprofit Organizations 126

Nonprofit Organizations Nonprofit Organizations Non-Profits Social Enterprise 126

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Plain Language Example #1 .

Marketing 126

Marketing Marketing Fundraising Fundraising 126

Top Nonprofits

MARCH 26, 2024

Whether that means creating a public petition or hosting a rally to draw attention to your cause, your supporters will play a vital role in the success of your chosen advocacy efforts. This article will explore the basics of grassroots advocacy and the steps your nonprofit can take to plan your own campaign.

Law 52

Law Nonprofits Energy Recruitment 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 12, 2023

Best Ways To Maximize Lead Generation in 2023 Lead generation is crucial for the success of any business looking to grow its customer base and increase revenue. Traditional lead generation methods are gradually being replaced by advanced marketing technologies that offer more efficient and effective strategies to maximize lead generation.

Production 98

Production Technology Marketing Marketing 98

Get Fully Funded

JANUARY 24, 2024

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. Put simply, email automation is a feature of marketing software that allows your organization to set up emails that are automatically triggered by supporters’ actions. To cultivate these relationships, strategic communication is key.

Sociology 59

Sociology Retention Universities Culture 59

Marketing for the Modern Nonprofit

FEBRUARY 13, 2024

Imagine that you’re a donor who recently opted into an animal welfare nonprofit’s text-to-give campaign , hoping to give to a great cause. As a result, you opt-out of the campaign and look toward donating to another organization. Remember to keep your stories short and sweet so you can sustain your supporters’ attention.

Healthcare 67

Healthcare Recruitment Associations Fundraising 67

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

Public and Nonprofit Management 140

Public and Nonprofit Management Nonprofits Activism Advertising 140

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Blog Design Best Practices.

Public and Social Policy 141

Public and Social Policy Nonprofits Food Environmental 141

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. And above all, always include your nonprofit’s name and logo prominently.

Fundraising 75

Fundraising Fundraising Advertising Communication 75

Candid

JANUARY 30, 2023

Your nonprofit’s brand is an important tool for communicating your mission to supporters and earning their trust. But what if you decide to rebrand your nonprofit? Rebranding can be used to improve public perception of a nonprofit’s organization, but it’s a major decision and significant project to undertake.

Nonprofits 119

Nonprofits Recruitment Marketing Marketing 119

Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Source: Statista This means that public services and nonprofits need to adapt and adjust fast in order to meet the needs of the citizens.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Kivi's Nonprofit Communications Blog

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? Well, take a look at charity: water, for example.

Marketing 90

Marketing Marketing Collaborations Values 90

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

Nonprofit Organizations 36

Nonprofit Organizations Nonprofit Organizations Nonprofits Activism 36

Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. What are nonprofit explainer videos? Picture yourself in a donor’s shoes. Get to know your audience.

Production 105

Production Children Nonprofits Construction 105

Kivi's Nonprofit Communications Blog

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. Sharing content at the right frequency is a real struggle for many nonprofits. How Often Did You Share Content?

Production 114

Production Communication Marketing Marketing 114

Nonprofit Marketing Insights by GlobalOwls

APRIL 24, 2024

With the global ecommerce market witnessing exponential growth, tapping into online channels presents a wide range of opportunities to ignite your business. Expand Your Market Reach E-commerce eliminates geographical boundaries, allowing you to reach customers beyond your local area or region. Chapters 1.

Production 52

Production Technology Marketing Marketing 52

Bloomerang

AUGUST 30, 2023

Your nonprofit is quickly growing, bringing in more donations than ever before and fostering a strong donor base. This resource was made for nonprofits like yours! The right fundraising solution can serve your nonprofit for years to come and dramatically increase your revenue. Peer-to-peer fundraising pages.

Fundraising 88

Fundraising Fundraising Public and Nonprofit Management Management 88

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

Fundraising 135

Fundraising Fundraising Nonprofits Public and Nonprofit Management 135

Kivi's Nonprofit Communications Blog

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. Sharing content at the right frequency is a real struggle for many nonprofits. How Often Did You Share Content?

Production 95

Production Marketing Marketing Communication 95

Marketing for the Modern Nonprofit

JUNE 12, 2023

Guest post by Anne Stefanyk, Founder and CEO of Kanopi Studios For both businesses and nonprofits, modern marketing thrives through multiple channels. A prospective donor sees an ad for your nonprofit’s campaign on social media, clicks the link to your website, then signs up for your email newsletter, eventually leading them to donate.

Education 59

Education Education Marketing Marketing 59

Kivi's Nonprofit Communications Blog

JANUARY 21, 2022

Let’s cut to the chase and just get right to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have email design tips and examples, website migration help, social media news, and more. Blogs I Read Often for Mixed Links. Register Now.

Communication 60

Communication Nonprofits Marketing Marketing 60

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 23, 2024

AI Fundraising Idea Generator [40 Fundraising Ideas in 3 minutes] Do you want to host a great Fundraising Event for your Nonprofit, Church , School, or anything else? This tool is especially useful for charities, nonprofits, educational institutions, and other organizations in need of creative and practical fundraising strategies.

Fundraising 52

Fundraising Fundraising Law Insurance 52

Selfish Giving

MAY 29, 2019

Today at 4:15PM CT, Karen Wu and I are presenting the 10 Commandments of Cause Marketing Law. Tomorrow at 1:30PM CT, I'll be with the National Park Foundation in a session that will explore how nonprofits can better position themselves to attract corporations from a variety of industries. Marketing Your Cause 1. Bean and Subaru.

Public and Nonprofit Management 113

Public and Nonprofit Management Law Food Management 113

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2022

How To Use Email To Increase Nonprofit Donations. This article provides nonprofits with action steps on how to use email marketing as a way to increase donations. Learn the various ways you can optimize your emails so that your nonprofit’s efforts are more effective than ever before. Make It Easy To Donate.

Nonprofits 52

Nonprofits Marketing Marketing Values 52

Fundraising Coach

MARCH 25, 2022

Your nonprofit’s website and social media profiles are two important tenets of your online presence. You can also publish blog posts and image galleries to share stories about your fundraising events or memories with your volunteers. Most nonprofit professionals aren’t expert web developers or social media managers.

Nonprofits 124

Nonprofits Activism Philanthropy Management 124

Selfish Giving

JULY 17, 2019

We got a great response to our new survey question on nonprofits that require or request a minimum revenue commitment from corporate partners. Great example of small, independent stores teaming up to raise over $80,000 for the cause du jour. Marketing Your Cause 1. How to write a blog post in 2019. White supremacists.??

Foundations 113

Foundations Food Management Marketing 113

Nonprofit Marketing Insights by GlobalOwls

MAY 26, 2023

How To Set Up UTM Tracking For Digital Campaigns Once you have cracked the code to use UTM tracking, you will realize it is simple and incredibly efficient for raising website and marketing performance. When you are handling digital marketing for your organisation, you will carry out several campaigns simultaneously.

Advertising 52

Advertising Marketing Marketing Associations 52

Selfish Giving

APRIL 4, 2018

I get asked all the time what the difference is between cause marketing and sponsorship. With Cause Marketing. For example, a chain of coffee shops will use donation boxes to raise money from customers at checkout. A company sponsors your nonprofit's event or program so that they can market their business to your supporters.

Marketing 100

Marketing Marketing Retail Non-Profits 100

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

Public and Social Policy 144

Public and Social Policy Nonprofits Activism Leadership 144

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 9, 2023

Cost Effective Online Fundraising Ideas for Nonprofits [+ AI Idea Generator] Check out the Cost Effective Online Fundraising Ideas for Nonprofits and the AI Fundraising Idea Generator to come up with more (specific) ideas. When you’re thinking about starting your first fundraising campaign , it can be overwhelming on where to begin.

Fundraising 98

Fundraising Fundraising Non-Profits Nonprofits 98

Nonprofit Marketing Insights by GlobalOwls

MAY 17, 2023

By understanding the relationship between social media and SEO, small businesses can create a comprehensive digital marketing plan that leverages the strengths of both channels. In today’s digital age, social media and search engine optimization (SEO) are critical components of any successful marketing strategy for small businesses.

Marketing 52

Marketing Marketing Energy Activism 52

Nonprofit Marketing Insights by GlobalOwls

MAY 11, 2023

How Marketing Intelligence can help Brands stay ahead of the conversation Marketing intelligence is a powerful tool that can give brands a competitive edge. Marketing intelligence is the key to this success. Additionally, we will share best practices for utilizing marketing intelligence and common pitfalls to avoid.

Marketing 52

Marketing Marketing Activism Production 52

Ann Green

MARCH 11, 2021

Your nonprofit website is a valuable tool for modern fundraising. As the focal point of almost all of your donor engagements , without your nonprofit website, you’d have trouble both recruiting new supporters and retaining current ones. Nonprofit website UX encompasses how users interact with your site. By Anne Stefanyk.

Advertising 89

Advertising Nonprofits Recruitment Health 89

Bloomerang

DECEMBER 19, 2023

Software solutions keep the nonprofit sector in motion. 67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more.

Public and Nonprofit Management 86

Public and Nonprofit Management Nonprofits Management Public and Social Policy 86

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2022

The Impact of Video in Your Marketing Strategy. Video is a big part of our lives, but how does it impact your marketing strategy and how can you get started? Are you keen to expand your brand’s reach through effective video marketing? Why Videos Are A Must For Marketing. Learn more in this article.

Marketing 52

Marketing Marketing Social Enterprise Social Enterprise 52

Nonprofit Megaphone

APRIL 7, 2023

Nonprofit organizations play an essential role in our society by addressing various social and environmental issues. However, with so many nonprofits competing for attention and funding, it can be challenging to get your message heard. That’s where a well-crafted nonprofit marketing plan comes in.

Marketing 52

Marketing Marketing Public and Social Policy Advertising 52