How Fundraisers Can Reconcile the Competition that Exists Between Your Donors’ & Administrators’ Hero Stories
iMarketSmart
OCTOBER 10, 2022
But a nonprofit is not just a fundraising organization. It keeps them from leaving to make more money elsewhere. Effective fundraising culture isn’t just different from the rest of the nonprofit. In many ways, it’s the opposite. Advance the donor’s hero story. In major gifts fundraising, this works. The donor is the hero.
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