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This Research-Backed Legacy Giving Strategy Avoids the Topic of Death

iMarketSmart

What’s the hardest thing about bringing up legacy giving with an aging and loyal donor or supporter? Focusing on that tends to trigger the avoidance of giving a legacy gift. You need a legacy giving strategy that goes the other way. We’ll get to this excellent legacy giving strategy in a moment.

Finance 52
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How to Make the Ask of a Gift in a Will Less Scary

iMarketSmart

Sure, asking for money is hard. But asking for an estate gift? Even experienced fundraisers can get squeamish. As Anne Melvin puts it, “For many of us, asking for a bequest is akin to asking, ‘So when are you going to die and what are you going to leave us when you do?’ [1] The right ask can be powerful.

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8 Tips for Managing Your Nonprofit’s Memorial Donations

Bloomerang

When you can build relationships with families, friends, and donors, you can strengthen your nonprofit’s community and foster more legacy giving in the future. When you can build relationships with families, friends, and donors, you can strengthen your nonprofit’s community and foster more legacy giving in the future.

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The 4 Types of Legacy Gift Asks (Solicitations)

iMarketSmart

Asking for a legacy gift can feel like you’re curious about when the donor is going to die, and most people prefer not to go there. But only if you ask when the timing is right. However, you’ve got to use the right ask at the right time, based on what you know about each supporter. The Simple Ask – “Will You?”.

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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

Multiple, practical action steps are presented below to advance your fundraising based on the survey results. These action steps are designed to correspond with the developmental stage of your fundraising program. These action steps are designed to correspond with the developmental stage of your fundraising program.

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Donor Identity Questions – Teasing Out Values, Beliefs, and Motivations

iMarketSmart

The biggest gifts, the most transformational gifts – these happen when a donor can see and feel how giving will advance their personal hero story. The biggest gifts, the most transformational gifts – these happen when a donor can see and feel how giving will advance their personal hero story. Was it in college?

Values 52
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Why Major Donors Give – How to Tap into Their Motives and Inspire Transformational Gifts

iMarketSmart

So many nonprofits seeking major gifts keep doing what they’ve been told by the so-called experts, consultants, and traditionalists. Ask, ask, ask. Do those techniques help activate the emotions that motivate transformational gifts? Keep your metrics consistent. Stick to the script. Wealth screening. Technology.”