Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2024

6 Ways WordPress Can Catapult Your Business Growth to New Heights WordPress is a popular CMS among growing businesses and for good reason. While some utilize it to build aesthetically pleasing and functional websites , others can use it to showcase specific parts of their business and treat it as an extension of their main website.

Production 52

Production Marketing Marketing Activism 52

Selfish Giving

NOVEMBER 8, 2023

It's called the New Strategies "Rising" Program , focused on small nonprofits with budgets under one million, and many operate on much less. Larger nonprofits with corporate partnership teams have multiple people working on partnerships in business development, marketing, and account management. Know your scale.

Environmental 130

Environmental Food Retail Recruitment 130

Affnetz

AUGUST 11, 2023

15 best Peer-to-Peer fundraising software for Nonprofits 15 best Peer-to-Peer fundraising software for Nonprofits / By Mike Crum Regardless of what you call it, peer-to-peer fundraising is here to stay. This method of fundraising can help your Nonprofit save time, and optimize its operations.

Fundraising 246

Fundraising Fundraising Nonprofits Management 246

Candid

APRIL 2, 2024

Asking grantmakers for funding can be an intimidating process, especially for small or lesser-known nonprofits. For small or lesser-known nonprofits to fundraise successfully, they need a strategy focused on increasing public visibility and cultivating long-term and diversified funder relationships. Here are some steps to get started.

Fundraising 111

Fundraising Fundraising Foundations Nonprofits 111

Nonprofit Tech for Good

OCTOBER 17, 2023

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. In our current digital landscape, having a strong social media presence is essential for nonprofit organizations.

Collaborations 132

Collaborations Marketing Marketing Activism 132

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. Align content to your target audience’s interests. To understand your audience’s interests, create audience personas.

Nonprofit Organizations 36

Nonprofit Organizations Nonprofit Organizations Nonprofits Activism 36

Marketing for the Modern Nonprofit

OCTOBER 11, 2023

The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more.

Marketing 106

Marketing Marketing Advertising Collaborations 106

Candid

JANUARY 30, 2023

Your nonprofit’s brand is an important tool for communicating your mission to supporters and earning their trust. Effective branding also gives potential donors an accurate and compelling picture of your organization that encourages their vital support. But what if you decide to rebrand your nonprofit?

Nonprofits 119

Nonprofits Recruitment Marketing Marketing 119

Selfish Giving

JUNE 6, 2017

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. Over time, you can monetize this audience in a number of ways, including through win-win partnerships with companies (aka cause marketing). blog, vlog, podcast, etc.)

Marketing 185

Marketing Marketing Recruitment Health 185

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. To set your next campaign up for success, we are breaking up the process of building a campaign into five simple steps. Define the problem.

Communication 98

Communication Public and Nonprofit Management Advertising Nonprofits 98

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

Maximizing Nonprofit Digital Impact through Ecommerce SEO Services In the ever-evolving landscape of nonprofit marketing , the digital realm has emerged as a vital arena for organizations to spread awareness, engage stakeholders, and drive action towards their mission-driven goals.

Nonprofits 52

Nonprofits Production Collaborations Activism 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Source: Statista This means that public services and nonprofits need to adapt and adjust fast in order to meet the needs of the citizens.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Selfish Giving

MAY 24, 2023

I have yet to see the evaluations on my presentation - Creating Case Studies That Strengthen Your Programs: A Workshop For Businesses & Nonprofits - but it went well. ❌ Most nonprofits aren't using case studies. Are you considering creating case studies for your partnership program? Second, if you use my process of.

Children 130

Children Finance Food Health 130

Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? Knowing how to make your brand stand out amidst a crowded online landscape is more important than ever before! It encompasses all aspects of your business, including your social media profiles.

Marketing 98

Marketing Marketing Values Production 98

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Generating more email signups isn’t hard at all for nonprofits.

Marketing 124

Marketing Marketing Nonprofits Values 124

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Universities 119

Universities Technology Nonprofits Education 119

MNA Association

OCTOBER 13, 2023

However, we also believe that we can best serve our members by working to lift the whole of the nonprofit sector, and we know that our association is stronger when our membership is broader. We also know that our membership is missing critical portions of the Montana nonprofit sector. And that brings us to our invitation today.

Public and Nonprofit Management 98

Public and Nonprofit Management Associations Values Health 98

Affnetz

AUGUST 11, 2023

15 best Peer-to-Peer fundraising software for Nonprofits 15 best Peer-to-Peer fundraising software for Nonprofits / By Mike Crum Regardless of what you call it, peer-to-peer fundraising is here to stay. This method of fundraising can help your Nonprofit save time, and optimize its operations.

Fundraising 130

Fundraising Fundraising Nonprofits Management 130

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 28, 2022

5 Tips and Trends for Nonprofit Marketing Strategy. A Nonprofit Organization is different than a for-profit organization. Check out these 5 trends that can shape your Nonprofit Marketing Strategy. Marketing is one of the most challenging aspects of running a nonprofit organization. . Social media marketing.

Marketing 97

Marketing Marketing Nonprofits Advertising 97

Candid

DECEMBER 14, 2023

There’s a sentence that every communications professional at a nonprofit has heard (and if you’re like me, dreads): “We need a toolkit for that launch.” Let’s talk about the return on investment with the traditional approach and an alternative way of building out your library of materials that could result in greater benefit.

Values 105

Values Communication Associations Marketing 105

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Are you looking to Improve your CSR by going Green? Check out what you can do as a B2B company to improve your Marketing around it. Most importantly, communicate your sustainability efforts to your target audiences. Set Green Milestones.

Environmental 140

Environmental Marketing Marketing Participation and motivation 140

Nonprofit Megaphone

APRIL 5, 2024

In the digital age, Search Engine Optimization (SEO) content writing has become a vital strategy for nonprofits to increase visibility and engagement. Here’s how AI can revolutionize your SEO content marketing efforts — and why you still need SEO marketing and content experts to get the most out of it.

Nonprofits 52

Nonprofits Marketing Marketing Management 52

Candid

SEPTEMBER 27, 2023

We’ve curated a nonprofit reading list to help your organization make the most out of this charitable time of year. Level up your annual fund appeals Are you sending an annual fundraising appeal at the end of the year? Level up your annual fund appeals Are you sending an annual fundraising appeal at the end of the year?

Fundraising 119

Fundraising Fundraising Nonprofits Nonprofit Leadership 119

Selfish Giving

SEPTEMBER 25, 2019

About the same time last week I was speaking at the New Strategies Program at Georgetown University about audience-centric fundraising , Mark Hrywna at The Nonprofit Times was preparing to release an article that highlights just how much nonprofits need to focus on audience-building and raising more money from individuals.

Nonprofit governance and management 113

Nonprofit governance and management Governance Retail Foundations 113

NonProfit Hub

FEBRUARY 6, 2024

Whether your nonprofit already has a devoted following that likes and shares your posts, or you’re still building your presence on social media, here are some tips will help you expand your social audience and, ultimately, your donor base. Enter your Smart Donations URL.

Nonprofit Administration and Development 65

Nonprofit Administration and Development Homelessness Advertising Production 65

Kivi's Nonprofit Communications Blog

APRIL 7, 2023

Let’s wrap it up with the most helpful articles, posts, and tips for nonprofit marketers. This week we have AI vs Humans, optimistic nonprofits, how to define your target audience and more. Want to start a blog? See Blogging for Beginners: Expectation vs Reality. M+R has listed a few.

Marketing 84

Marketing Marketing Nonprofits Communication 84

Candid

MAY 18, 2023

With billions of Google searches happening every day, nonprofits around the world use the Google Ad Grant program to connect with people looking to learn more about their cause. Through the Google Ad Grant program, qualifying nonprofits can receive up to $10,000 per month in free advertising spend on the Google Search Network.

Advertising 98

Advertising Nonprofits Children Education 98

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 23, 2024

AI Fundraising Idea Generator [40 Fundraising Ideas in 3 minutes] Do you want to host a great Fundraising Event for your Nonprofit, Church , School, or anything else? Start broad by asking AI to come up with Fundraising Ideas, and be more specific as you go to get tailored ideas for your unique situation.

Fundraising 52

Fundraising Fundraising Law Insurance 52

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. For the example below, we’ll be building out a sample Facebook Live co-branded series. Phase 1: Identify Your Audience, Partner(s) & Content.

Production 130

Production Values Nonprofits Advertising 130

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 1, 2022

Email Marketing Tools every Nonprofit Needs. What do you do with the 99% of your website visitors that leave your website? Email marketing is one of the most affordable marketing tactics out there and it’s a great vehicle for personalized content marketing pieces that can establish your organization as a leader in the industry.

Non-Profits 145

Non-Profits Marketing Marketing Nonprofits 145

Nonprofit Tech for Good

JULY 2, 2020

By Kayla Matthews , writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1.

Fundraising 130

Fundraising Fundraising Nonprofits Production 130

Selfish Giving

DECEMBER 18, 2019

Watch for my newsletter in your inbox again on Wednesday, January 8, 2020. I love when you hit reply to my emails and tell me what's happening in your world. Marketing Your Cause 1. There are many ways to build an audience: blogging, email, Instagram, etc. Have your cause-related job featured here for FREE.

Nonprofit governance and management 130

Nonprofit governance and management Governance Food Philanthropy 130

Candid

JANUARY 24, 2024

I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit). I see what we’re doing is working and plan to build on that momentum this year. Link clicks are not included.

Education 52

Education Education Management Communication 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 25, 2024

From personalized recommendations to dynamic content creation, leveraging data-driven insights enables brands to forge deeper connections with their audience. Interactive Content: In an era characterized by shrinking attention spans, interactive content emerges as a powerful tool to captivate and engage audiences. Influencer 2.0:

Marketing 52

Marketing Marketing Ethics Technology 52

Bloomerang

DECEMBER 21, 2021

In part three of this series on how to become a great nonprofit storyteller, I talk about the practical skills you need to tell an effective story. In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. Edit your story. .

Nonprofits 109

Nonprofits Communication Marketing Marketing 109

Nonprofit Marketing Insights by GlobalOwls

JUNE 12, 2023

These cutting-edge technologies leverage the power of data analytics, automation, artificial intelligence, and digital platforms to target the right audience, personalize marketing messages, and drive conversions. It helps identify potential customers or clients who have shown interest in your products or services.

Production 98

Production Technology Marketing Marketing 98

Nonprofit Megaphone

APRIL 17, 2023

As a nonprofit, your website plays a vital role in spreading awareness about your cause, attracting donors, and keeping your community engaged. One of the keys to capturing your audience’s attention is by crafting compelling blog content.

Non-Profits 52

Non-Profits Collaborations Values Education 52