Remove blog category Power At Work For Women
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Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

So without preaching to the choir, coddling, or providing a history lesson, I’ve divided nonprofit responses into these categories: Silence Statements Solidarity. If you are quiet because you do not understand statements like Perry’s…then you will need to seek more than THIS blog post for help. I had no words. Kimberly Perry.

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Why and How Nonprofits Should Use Pinterest

Selfish Giving

It’s easy to use, powerfully visual, populated with cause marketing-loving women and growing like crazy. The heavy presence of women 25-44 on Pinterest is what distinguishes it from other new social media platforms, which are generally populated by men 18-24. 4,000 percent in six months! That's growth!

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5 Data-Driven Strategies to Increase Donor Survey Response Rates

iMarketSmart

See 6 Reasons Why Donor Surveys Work. These work. Why do they work? The more you can learn about major donors before you meet them, the more effective you will be at that first meeting. A good first meeting is more likely to lead to a second meeting, and eventually a transformational gift for your organization.

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Newsletter: Sponsorship vs Cause Marketing Smackdown ; The Last Toy Store Standing ; 'Obscene' Charity Campaign Raises $500K

Selfish Giving

The money is raised from the customer. For example, a chain of coffee shops will use donation boxes to raise money from customers at checkout. With Sponsorship. A company sponsors your nonprofit's event or program so that they can market their business to your supporters. With Cause Marketing. So let me ask you: Are you successful with sponsorship?

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How Restricted Gifts Can Actually Be a GOOD Thing — And Why You Should Embrace Them

iMarketSmart

This is key for understanding the power of gift restrictions. Gift restrictions can be powerful for story. Making the donor’s character more important works. Fundraising is story world: The power of un-restrictions. 3] Why did this work? In commerce world, the power of an un-selected restriction makes no sense.

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How to build deeper connections with your donors using surveys

iMarketSmart

Socratic fundraising can still work. Justify asking questions Questions can work. But questions won’t work if people won’t answer. For example, don’t ask, “Should we continue our award-winning work that is transforming the lives of so many in desperate need?” But sometimes that isn’t feasible. Or they’re too far away.

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Top 5 Words to Avoid to Achieve Messaging Awesomeness

Kivi's Nonprofit Communications Blog

Last week on the main Nonprofit Marketing Guide site (you are reading the blog now), I published an article called, “ Blah, Blah, Blah: What to Do When You Write Too Much. So you’ve got to make your words work. Just’ : The word ‘just’ downplays your work and your impact. That’s what will be different because of your work.

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