Building Major Gifts Caseloads – Why Traditional Methods Fail to Accurately Qualify Donors
iMarketSmart
FEBRUARY 14, 2024
How do you find, attract, and qualify people who can give major gifts to your nonprofit organization? But what continues to distress gift officers and others who work at large nonprofits is – even with the newest technologies like AI – their caseloads continue to be bloated with too many people who aren’t qualified to give major gifts.
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