Marketing for the Modern Nonprofit

OCTOBER 11, 2022

This post is a guest blog by Ira Horowitz of Cornershop Creative. Though seemingly insignificant, these design flaws may actually be preventing your nonprofit from connecting with supporters online—costing you not only critical donations but also volunteers, blog readers, social media followers, and more. . These factors include: .

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Nonprofits Activism Communication Marketing 83

Bloomerang

JUNE 21, 2021

For-profit companies have prioritized “customer experience” for years because they know it’s much less expensive to retain a current customer than to acquire a new one. Before rolling out any new strategy, ask the question: “How will this make a donor feel?” . This is part 2 in a 3-part series. Read part 1. Stay tuned for part 3. .

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Non-Profits Philanthropy Culture Nonprofits 88

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Segment your donor base : Use the information from the report to segment your donor base effectively. The post starts off with general guidance.

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iMarketSmart

AUGUST 3, 2022

Russell James , 75% of the donors in scenario 1 will end up making a gift, and only 3% of the donors in scenario 2 will make a gift. Surely we should go after the donors who will give us a 75% success rate, right? That same year, 2,814,000 people in the US died. Which set of donors should you pursue? Well… not so fast.

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iMarketSmart

APRIL 4, 2022

Cost is critical for effective fundraising. See below.). See below.). See later articles in this series.). See later articles in this series.). Number multiplying: Experience the gift again. (See later articles in this series.). See later articles in this series). Let’s look at some examples.

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iMarketSmart

OCTOBER 17, 2022

And when we go, what will we see? If it’s a blockbuster, we’ll often see a similar underlying story. Universal challenge. Let’s go to the movies! It’s called the hero’s journey. The hero’s journey is a universal story. It’s found across cultures, lands, and times. This universal journey is launched with a challenge.

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Fundraising Fundraising Values Universities 52

Fundraising Coach

MAY 6, 2013

Use Social Media Year Round. I often see non-profits only when they have an event or a campaign they want you to be involved with. I think they could increase awareness and response if they worked on building the relationship throughout the year.” I love nonprofits. And I love social media. The replies were great!

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Bloomerang

JANUARY 7, 2022

Each year, Giving Tuesday occurs the Tuesday after Thanksgiving. Giving Tuesday drives donations further and acts as the kickoff to your year-end fundraising strategies. . Let’s start by explaining ten expert tips before #GivingTuesday. Follow Up After the Campaign. Or, read with us from the top!

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iMarketSmart

APRIL 17, 2024

To be clear, the 31 strategies you’re about to see are not all digital in nature, but we use digital engagement to present them to supporters. Delivering value that engages people is a far better approach than just smacking them with appeal after appeal after appeal, hoping that eventually they’ll lower their head and respond.

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Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. If you’re watching the recording, I hope you’re having a good day no matter when and where you are because we are here to talk about end-of-year fundraising.

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Fundraising Fundraising Participation and motivation Nonprofit Administration and Development 77

Bloomerang

NOVEMBER 20, 2021

Jacobwith will show you five powerful and simple “must do’s” to cut through year-end fundraising noise, help increase your Giving Tuesday success, and increase donor retention. We are here to talk about Five “Must Dos” for Year-End Fundraising Success. Yes, it is year-end fundraising season.

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Fundraising Fundraising Retention Children 91

iMarketSmart

FEBRUARY 20, 2023

What if the “no” wasn’t the end of the story? If the hero says, “No,” the story ends, right? But so is what happens after the “no.” “No” No” is about what happens next After the “no,” the effect of a compelling, heroic challenge continues. In the hero story, the “no” is not the end. And the answer is … “No.”

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Universities Nonprofit governance and management Fundraising Fundraising 52

Get Fully Funded

SEPTEMBER 6, 2022

It’s the easiest, most effective, and most direct way to talk with your followers, educate those who may not know you yet, and most importantly – gain and ask for support for your mission. But before, during, and after the fun, your message and the voice of your organization need to come through. She wants me to PLAN?

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Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 10, 2023

How To Set up an Affiliate Link How Do I Effectively Place Affiliate Links? The average salary of an affiliate marketer, according to Glassdoor, is $67,514 per year. Step-by-Step: How To Set Up Affiliate Link Tracking on Your Website Do you have a website and want to monetize it? Chapters What Does Affiliate Link Mean?

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Get Fully Funded

DECEMBER 1, 2010

You simply must be adding new donors each year just to maintain your numbers. What is a life changing story example for us? Thank you bunches to Ellen Mowrer and GiftWorks for having me lead a webinar for them recently. SO, I thought I’d answer them here so that everyone could benefit. Building a donor base. Have children?

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Non-Profits Food Nonprofit Administration and Development Homelessness 45

iMarketSmart

MAY 18, 2022

After all, every great story involves characters. In great literature across all cultures spanning thousands of years, twelve character archetypes have emerged repeatedly. A Creator, for example, is opposite from an Everyman, and a Creator is driven more by ego and freedom, whereas the Everyman is driven more by order and social good.

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Bloomerang

JUNE 25, 2021

And just a couple of quick housekeeping items before we get going, I just want to let you all know that we are recording the session. And just a couple of quick housekeeping items before we get going, I just want to let you all know that we are recording the session. We’re going to have a Q&A session at the end.

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Bloomerang

JANUARY 19, 2022

We’re going to save time for Q&A at the end. Valerie Harris will focus on what is required when you commit to attracting and maintaining major donors, understanding how major donors think, and how to optimize your communications for this important donor segment. Full Transcript: Steven: Okay, Valerie. I’ve got 2:30 Eastern.

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Public and Nonprofit Management Communication Universities Leadership 85

Care2

MAY 31, 2007

We all send appeals to donors who have just given and would never even consider prospecting to rented lists full of old names. We all send appeals to donors who have just given and would never even consider prospecting to rented lists full of old names. But how soon, exactly? And what should that contact look like?

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Activism Education Education Fundraising 28

Care2

MAY 29, 2007

We all send appeals to donors who have just given and would never even consider prospecting to rented lists full of old names. We all send appeals to donors who have just given and would never even consider prospecting to rented lists full of old names. But how soon, exactly? And what should that contact look like?

Activism 28

Activism Education Education Fundraising 28

Bloomerang

FEBRUARY 1, 2022

Just want to let you all know that we are recording this session, and we’ll be sending out the slides as well as the recording later on this afternoon, probably get it before dinnertime. We’re going to save some time at the end for Q&A. Full Transcript: Steven: All right. Kari, Jackie, it’s 1:00 Eastern.

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Disaster Relief Communication Participation and motivation Retention 60

iMarketSmart

DECEMBER 19, 2022

To be Socratic, the questions must guide toward a goal. In fundraising, the “one big thing” is always the same: Advance the donor’s hero story. Socratic fundraising can do this. The hero story steps. In the universal hero story (monomyth), a guiding sage often kicks off the hero’s journey. The sage challenges the hero with a choice.

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Philanthropy Universities Values Participation and motivation 52

Bloomerang

AUGUST 13, 2021

A little bit higher chance that we may see your question, but a little insider tip for you. We’re going to say some time at the end for Q&A. We do these webinars just about every Thursday throughout the year. Full Transcript: Steven: Okay. Matt, Carlyn, I’ve got 3:00 p.m. New giving methods for your nonprofit.

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Nonprofit governance and management Public and Social Policy Nonprofits Technology 109

Bloomerang

OCTOBER 29, 2021

Really important topic, and it’s a good time of year to be talking about it. We’re going to save a little bit of time at the end for Q&A. We do these webinars basically every single Thursday throughout the year. Abby, I’ve got 2:00 Eastern. Is it okay if I go ahead and get this party started officially?

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Bloomerang

AUGUST 13, 2021

A little bit higher chance that we may see your question, but a little insider tip for you. We’re going to say some time at the end for Q&A. We do these webinars just about every Thursday throughout the year. Full Transcript: Steven: Okay. Matt, Carlyn, I’ve got 3:00 p.m. I guess it just turned noon. I’m Steven.

Nonprofit governance and management 52

Nonprofit governance and management Public and Social Policy Nonprofits Technology 52

Bloomerang

APRIL 23, 2021

We’re going to save some time at the end for Q&A. Dominique Calixte will equip you with the knowledge and resources to include Millennials and Gen Z in your fundraising strategy successfully. Full Transcript: Steven: Okay, Dom. I got 3:00 Eastern. Is it okay if I go ahead and get this party started officially? Steven: All right.

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Public and Nonprofit Management Nonprofit governance and management Technology Fundraising 130

iMarketSmart

JULY 24, 2023

Effective fundraising can deliver real value to donors. For example, it can enhance public reputation. But the effect is similar: Supporting a pro-social code acts like a gift to the group. But the effect is similar: Supporting a pro-social code acts like a gift to the group. 1] But fundraising can do more.

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Psychology Public and Social Policy Altruism and Helping Values 52

Nonprofit Fixer

MAY 31, 2020

Before you can run a FB Fundraiser or campaign, you need to have an FB page and be able to accept donations. In 2016 Facebook (FB) released a tool that has changed the way money is raised through social media. It has been a huge success. So huge that it can be hard to break through. I raised $12,000 in about 45 days on FB on my first try.

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Bloomerang

JUNE 19, 2021

And just a couple of quick housekeeping items, real quick, before we get going here. We’re going to save some time at the end for Q&A just as much as we can. If you use the Q&A box, you might see those things a little bit easier, just a little inside tip for you. Full Transcript: Steven: Okay. Sarah: Go for it.

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Recruitment Leadership Public and Social Policy Public and Nonprofit Management 56

NonProfit Quarterly

SEPTEMBER 11, 2023

Image credit: Yuet Lam-Tsang Editors’ note: This article is from Nonprofit Quarterly Magazine ’s summer 2023 issue, “Movement Economies: Making Our Vision a Collective Reality.” 1 Steve Dubb: Could you talk about your background and how you came to focus on the study of social movements and economics? So that was one path that was available.

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Public and Social Policy Race and Ethnicity Governance Universities 115

Blue Avocado

JANUARY 2, 2024

While college and university enrollment has declined for both white and Black students in recent years, the decreases are disproportionately larger when it comes to Black students. Even then, Black adults end up incurring nearly 50% more debt than white students to obtain their education. Last June, the U.S.

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