Remove blog get-prospects-to-stop-ignoring-you
article thumbnail

6 Causes of Poor Caseload List Quality for Major Gift Prospects

iMarketSmart

If you’re a major gift officer, brace yourself, because this article might rile you up a bit. We’re going to expose some of the reasons why your job is so frustrating – and none of them have to do with you. If you find yourself dealing with poor caseload list quality, this article will show you how that happens.

article thumbnail

3 Donor Related Fundraising Challenges Keeping Your Revenue Down

iMarketSmart

But donor related fundraising challenges often get overlooked in our obsessions with technology, processes, scripts, metrics, our mission, and the current state of politics and the economy, whatever that happens to be at the moment. Wealthy Donors Feel Misunderstood How you perceive wealthy people influences how you will relate to them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What The Heck Is Progressive Profiling And Why You Need To Do It?

iMarketSmart

Fundraisers who acquiesce to this paradigm stop trying to move donors through the consideration process. Doing so helps you understand who they are now , what they want now , how likely they are to give now (or soon), and what you should do now. Ignore it at your own peril. Amazon.com does this better than anyone.

article thumbnail

How you can email your supporters every single day

iMarketSmart

You can, indeed, email your supporters every single day. . I realize you and your communications team members probably just fell out of your chairs. It took months to plot it oh-so-carefully in an Excel file after a series of scraps with colleagues to determine who gets to send their messages, and when. PROVIDE VALUE !

Values 49
article thumbnail

5 Essential Tips and Strategies for Improving How You Make Outreach to Major Donor Prospects

iMarketSmart

Making outreach to major donor prospects requires a set of skills that too often get shoved to the back burner. If you don’t successfully reach out to donors and prospects to schedule appointments, calls, and meetings, you don’t raise any money. But HOW do you get the prospect to agree to that coffee?

Values 52
article thumbnail

[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy

Bloomerang

Is it okay if I go ahead and get this party started? I think most of you are in afternoon time but, if you’re watching from somewhere else, I hope you’re having a good day. And it’s going to be a good presentation, so I’m glad you’re all joining us. Claire: Absolutely.

article thumbnail

Why answering “no” to these four questions guarantees failure in your fundraising efforts

iMarketSmart

You spend the next two years working with 100 donors. You spend the next two years working with 100 donors. You spend the next two years working with 100 donors. Suppose you make one gift proposal per week. In Scenario 1 you constantly win. Three out of four weeks, you bring back a big gift. Scenario 1.