Selfish Giving

JULY 13, 2022

For readers new and old, here's how to get the most out of my newsletter. Spam filters are getting brutal, people, and I'm finding that my newsletter is going to spam or junk folders more than ever. Spam filters are getting brutal, people, and I'm finding that my newsletter is going to spam or junk folders more than ever.

Associations 130

Associations Food Recruitment Marketing 130

Fundraising Coach

OCTOBER 5, 2022

One of the interesting things of being an active blog for twenty years is you get to cover things like fundraising in a recession. A quick search shows blog posts on recession proof fundraising going back at least 14 years. No matter how strong an economy might be, rising inflation and falling stock markets shake donors.

Fundraising 83

Fundraising Fundraising Education Education 83

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 1, 2022

What do you do with the 99% of your website visitors that leave your website? Yes, a blog is vital to sharing stories about your organization and the passionate ambassadors you have on your team -but an e-newsletter goes one step further to keep your core audience of supporters and key donors up-to-date.

Non-Profits 145

Non-Profits Marketing Marketing Nonprofits 145

iMarketSmart

AUGUST 25, 2023

In fact, we make a mistake in setting up gift accounting systems according to those pillars in the false belief that most people will give according to what we want. While we may have recorded the why of giving in the profiles of the major donors, we don’t acknowledge the blocs of why among larger groups of donors.

Disaster Relief 52

Disaster Relief Psychology Philanthropy Culture 52

iMarketSmart

OCTOBER 1, 2022

For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. Are these still the faces of philanthropy?

Philanthropy 52

Philanthropy Psychology Culture Donor Motivation 52

Candid

OCTOBER 26, 2022

With GivingTuesday approaching on November 29, nonprofits are working to strategize how to generate revenue and bring renewed awareness to their work. The most significant hurdle facing “ crypto-philanthropy ” continues to be a gap in education. Diversify and grow your donor base using crypto fundraising .

Fundraising 98

Fundraising Fundraising Philanthropy Public and Nonprofit Management 98

iMarketSmart

JANUARY 25, 2023

Donors give because giving enhances some aspect of their identity. They give for many other reasons too, but their final critical decisions regarding which organizations to give to, and how much to give, are linked very closely to their personal identity. How did you learn to be generous? How did you learn to be generous?

Values 52

Values Universities Fundraising Fundraising 52

Get Fully Funded

SEPTEMBER 17, 2023

A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable.

Management 105

Management Communication Homelessness Values 105

iMarketSmart

MAY 13, 2022

Donors make more personal and practical calculations in their giving decisions than most organizational and advancement leaders recognize. Alumni most likely to give to their alma maters, for instance, are those who believe that the lasting value of their education greatly outweighed the cost – no matter how much they paid.

Values 52

Values Ethics Fundraising Fundraising 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 8, 2021

5 Tactics to Increase Conversions on Your Nonprofit Website. Be mindful about your Nonprofit’s website and improve your conversion rate. Your nonprofit website may be designed to serve multiple purposes, but undeniably, one of the primary purposes is to convert visitors into donors. Check out these 5 tips.

Nonprofits 98

Nonprofits Leadership Values Fundraising 98

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. 1) Set up and prioritize LinkedIn Pages in your social media strategy.

Public and Social Policy 144

Public and Social Policy Nonprofits Activism Leadership 144

Candid

JULY 18, 2023

Whether these megadonors are on your radar, their voices are shaping broader conversations in the philanthropic sector about what and who gets funded, as well as how that funding materializes. As the saying goes, “Money talks,” and there’s no better example of this than the Giving Pledge and its effect on the social sector.

Public and Nonprofit Management 98

Public and Nonprofit Management Philanthropy Nonprofit governance and management Foundations 98

Bloomerang

JUNE 7, 2021

For many of you, this is your fiscal year-end. That means you need to make sure you don’t lose any of those donors you took such pains to acquire last year. For those of you on a different fiscal year, skip down to “Cleaning up your Prospect Database” and save this checklist for whenever the time is right for you.

Nonprofits 139

Nonprofits Retention Psychology Foundations 139

iMarketSmart

FEBRUARY 7, 2024

Understanding the motives for why donors make major gifts is a big part of successful fundraising. This is how we can relate to a donor and make offers that will resonate with them. And there are many tangible reasons why donors give , such as righting wrongs and honoring a family member or friend.

Universities 52

Universities Values Education Education 52

Selfish Giving

NOVEMBER 28, 2011

Join Hubspot and me for a FREE webinar on how to recruit more sponsors and corporate partners with inbound marketing this Thursday, December 1st at 1pm EST. On this blog and in Cause Marketing for Dummies I talk a lot about how blogging , social media and SEO can help nonprofits land more sponsors and corporate partners.

Recruitment 233

Recruitment Marketing Marketing Education 233

iMarketSmart

JULY 14, 2023

Here’s the situation: You’ve been tasked with finding a fresh batch of potential major donors to engage. You’ve been given an arbitrary and unreasonably short timeline to find them and secure some big gifts. Propensity means just what it sounds like – an inclination to make big gifts to causes like yours. What do you do?

Disaster Relief 52

Disaster Relief Participation and motivation Finance Fundraising 52

Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. People continued to give more generously than before – often referred to as a “ bump ” – and the predicted “slump” never really arrived. . Wonder no more. and +11.9%).

Fundraising 136

Fundraising Fundraising Philanthropy Nonprofits 136

iMarketSmart

OCTOBER 4, 2023

At some point in your engagement with donors and supporters there comes a magical moment when you realize a person trusts you. At that moment, your role shifts from curious chameleon to collaborator, guiding sage and ally. You have already uncovered WHY they care about your cause.

Insurance 52

Insurance Collaborations Finance Children 52

Candid

JANUARY 10, 2023

Like it or not, if you’re planning or conducting a campaign soon , meetings will likely become a big part of your life for the foreseeable future. If people enjoy participating in meetings and find them to be productive, they may want to become even more invested in and give generously to your capital campaign.

Production 98

Production Collaborations Energy Recruitment 98

Fundraising Coach

OCTOBER 19, 2021

Last week, I blogged about leading in uncertain times. It’s gotten the most feedback of any blog post this year. Are my best donors going to give now? Human beings give generously to other human beings. Commit to clarifying your values. And to the mission your organization exists to fix.

Fundraising 40

Fundraising Fundraising Ethics Leadership 40

iMarketSmart

APRIL 12, 2023

But how well does it really work? So how does this happen, and what role does wealth screening data play? Let’s dive in and see what wealth screening is, how it works, and why it so often generates terrible leads, in addition to the occasional success story. RFM looks at the past behaviors of a donor.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Values Education Education 52

iMarketSmart

FEBRUARY 14, 2024

How do you find, attract, and qualify people who can give major gifts to your nonprofit organization? We’re going to unpack why none of the modern methods for building caseloads consistently works at identifying and qualifying major donors, and weeding out the rest. Donor discovery and qualification is hard work.

Values 52

Values Medical Technology Fundraising 52

Nonprofit Marketing Insights by GlobalOwls

JULY 18, 2020

We all know the power of Fundraising for Nonprofits, but how do you get started with the right Fundraising Technology? Between planning events and organizing information, everything you’re doing should serve to make the donor experience easier. Donor database. Your Nonprofit Website. Fundraising is hard work.

Technology 97

Technology Fundraising Fundraising Public and Nonprofit Management 97

Kivi's Nonprofit Communications Blog

NOVEMBER 13, 2019

and find nothing that looks authentic. You might need to change your approach to stock photography too. The sites mentioned in this blog provide images AND will educate you in the process. Most of us are guilty of overly used stock photography like the “classic handshake.” So, you turn to stock photography.

Nonprofits 109

Nonprofits Advertising Food Health 109

iMarketSmart

JANUARY 9, 2023

How long can we do that? How long can we do that? The donor must participate. Asking questions works great if we’re already having conversations with donors. And make sure the donor knows that!) We want donors to say “yes” to a meeting. We want donors to say “yes” to a meeting. How do we get there?

Participation and motivation 52

Participation and motivation Nonprofit Administration and Development Values Fundraising 52

iMarketSmart

MARCH 3, 2023

Did they ask gift officers how many fundraising prospects they can realistically work with at one time? They most certainly didn’t, because none of them would have given a number anywhere close to 150. You cannot manage 150 people on your caseload all at once – even Dunbar would say so. You have to work with others on your team.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Universities Management Values 52

Kivi's Nonprofit Communications Blog

NOVEMBER 20, 2018

Jay Love Collecting data is an important part of your job as a nonprofit communicator. But if you aren’t organizing it in a way that is useful, you may be wasting your time and not being as effective as you could be. Jay Love of Bloomerang joins us today to give you ideas on organizing all of your data.

Management 75

Management Universities Technology Communication 75

iMarketSmart

MARCH 15, 2022

If you’ve been reading this blog for a while, you already know that major gifts provide the bulk of funding for most large and mid-size nonprofits. So in your quest to grow your major and planned giving fundraising, ask yourself what’s easier and more cost-effective: A: Inspiring a new major gift from a new donor.

Values 52

Values Nonprofit Administration and Development Fundraising Fundraising 52

iMarketSmart

APRIL 4, 2022

First, the donor must care. The donor must want some philanthropic victory. In fundraising, motivation is what the donor wants. When these two merge, a story becomes the donor’s story. The donor identifies with the story character, or. The donor is the story character. What does the donor want?

Philanthropy 52

Philanthropy Sociology Finance Psychology 52

iMarketSmart

SEPTEMBER 11, 2017

I wanted to help one of my beloved charities generate more legacy gift leads at lower costs and the Director of Individual Giving recommended her book Donor-Centered Fundraising. 2017 Burk Donor Survey. More on donor advised funds: . More on donor advised funds: . Too Much Talk About Donor Retention?

Retention 40

Retention Philanthropy Fundraising Fundraising 40

iMarketSmart

JANUARY 18, 2023

Your competition is not other nonprofits. Yes, perhaps there are a few others similar enough to your mission to cause a handful of donors to wrestle over which one to support. But your real competition, the ones taking billions in donations and bequests out of the hands of nonprofits, are the private foundations.

Foundations 52

Foundations Values Culture Nonprofits 52

Nonprofit Marketing Blog

DECEMBER 30, 2013

As 2013 winds down, we’re looking back on what topics were most popular on the blog. From online trends to donor communication tips, here are some of our top posts from the past year. How to make your donors twice as generous Some insights on the positive effects of peer pressure, via GlobalGiving.

Marketing 58

Marketing Marketing Nonprofits Communication 58

Fundraising Coach

JANUARY 30, 2018

But most of me wants to scream. First, research your organization : what are you asking them for? Most nonprofits leaders asking this question seem to want to get as much money as they can. Fundraisers look for places where values line up and donors can invest in causes that matter. Look at your nonprofit work.

Values 66

Values Fundraising Fundraising Communication 66

iMarketSmart

OCTOBER 1, 2014

If you’ve been reading my blog for a while you know that I truly think great waiters would make great fundraisers. Here are some interesting findings about mimicry that might inspire you to become a copy cat too: 1. People who are being mimicked become more generous towards the person who mimics them. LIKE THIS BLOG POST?

Fundraising 56

Fundraising Fundraising Communication 56

iMarketSmart

FEBRUARY 1, 2022

Rather, it’s about the fact that giving money away can feel costly to your supporters. I also reminded you to have empathy for your top donor prospects. I also reminded you to have empathy for your top donor prospects. So what does that mean for you and your staff? But it doesn’t have to be that way.

Values 52

Values Philanthropy Governance Finance 52

iMarketSmart

MAY 22, 2023

How complicated? Every alternative – no matter how complex – eventually lost to this simple strategy. 5] To play the game yourself, go to [link] Lead with a gift: Back to relationships So, how does game theory apply to real-world fundraising? Start with this: Go see donors. 2] What’s the best strategy in this game?

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

Nonprofit Marketing Blog

SEPTEMBER 3, 2013

The jars were located in areas where visitors would be the most engaged: in the library where a short film was shown, next to binders where history buffs could research individual names, and near the “Wall of Honor” where visitors could leave their own signatures.

Foundations 57

Foundations Fundraising Fundraising 57