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It’s About Lots of Meaningful Interactions, Not Major Moves

iMarketSmart

But a long ignored or disconnected donor is not going to warm to such a conversation whereas one who has been kept warm through regular interaction is much more likely to. We should never let a month go by without a meaningful interaction with each prospect or donor. That’s what portfolio management really entails.

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Dazzle Your Donor Prospects with an Upgraded LinkedIn Headline

iMarketSmart

Many major gift officers don’t realize that one of the things some wealthy donor prospects do after receiving a first communication from you is to check out your LinkedIn profile. For many major gift officers, their LinkedIn headlines, as well as the rest of their profiles, are a missed opportunity to intrigue new donor prospects.

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6 Ways to Get Your Nonprofit Website Ready to Boost Holiday Giving

Get Fully Funded

The holidays are coming soon and that means you need to be ready to make the most of it, starting with getting your nonprofit website spiffed up, donor friendly, and ready to receive donations. You see, many donor prospects will check out your nonprofit online before they donate to see who you are, what you do, and how you make a difference.

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How to secure corporate sponsors for your fundraising event

Candid

As a nonprofit professional, you understand how much time, resources, and planning goes into running a successful fundraising event. Between reserving a space, booking catering, lining up items for your charity auction, and more, costs can quickly add up for your organization. This is where corporate sponsors can help.

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Recruit More Sponsors, Corporate Partners with Inbound Marketing

Selfish Giving

Join Hubspot and me for a FREE webinar on how to recruit more sponsors and corporate partners with inbound marketing this Thursday, December 1st at 1pm EST. On this blog and in Cause Marketing for Dummies I talk a lot about how blogging , social media and SEO can help nonprofits land more sponsors and corporate partners.

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Fundraising Basics: Understanding the Donor Cultivation Cycle

The Kindful Blog

In this blog post, I’m going to focus on something I think all fundraisers should know about in order to be more effective at their jobs: the donor cultivation cycle. The donor cultivation cycle describes how you identify potential donors, encourage them to give, and then steward those who make a donation to your organization. .

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The Best Caseload Size for Gift Officers – A New Formula

iMarketSmart

A quick internet search serves up a classic example of the term ‘conventional wisdom.’ Did they ask gift officers how many fundraising prospects they can realistically work with at one time? The donor prospects on your caseload are not supposed to just sit there. What is the ideal caseload size for gift officers?