Ann Green

MARCH 11, 2021

As the focal point of almost all of your donor engagements , without your nonprofit website, you’d have trouble both recruiting new supporters and retaining current ones. To position your site as a successful donor engagement tool, you’ll need an optimized nonprofit website. Add consistent content to your blog roll.

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Advertising Nonprofits Recruitment Health 89

iMarketSmart

JANUARY 24, 2024

Your biggest major donors simply cannot be treated like all your other donors. Gift officers need to be able to offer major donor stewardship and recognition opportunities so your biggest donors get treated like the unique partners and supporters they are. For them, $25,000 is a mid-level gift.

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Values Activism Associations Fundraising 52

iMarketSmart

APRIL 12, 2022

Those metrics don’t reveal the quality of your relationships with your major gift donors and prospects. They don’t measure the value your donors get from engaging with you and supporting your mission. How much value are you delivering to each donor? But there’s a problem with most of those metrics. Staying constant?

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Fundraising Fundraising Values Activism 98

Get Fully Funded

SEPTEMBER 17, 2023

A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable.

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Management Communication Homelessness Values 105

iMarketSmart

JUNE 17, 2022

I’ve always wanted to inspire this level of generosity in my work. Focus more on stories and letting your donors become a part of alleviating someone’s suffering or restoring hope and joy into someone’s life. Related Resources: “One Visit Away” podcast. LIKE THIS BLOG POST? Do metrics help?

Homelessness 52

Homelessness Fundraising Fundraising Nonprofits 52

iMarketSmart

APRIL 24, 2024

Many gifts don’t come in until over a year after the gift officer makes outreach to the donor. Beyond the direct costs of hiring, there is also all the lost revenue from the previous gift officer’s donors and prospects not getting any attention while their position goes unfilled. This is about relationships. Sometimes over two years.

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Marketing for the Modern Nonprofit

NOVEMBER 17, 2022

This post is a guest blog by Patrick Alderdice at Pennington and Co. . And right now, for colleges, universities, fraternities, sororities, and other school-related organizations, all signs are pointing to a rise in alumni donations. You can also use other things you know about your donor to personalize your outreach further.

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Fundraising Fundraising Universities Communication 98

Bloomerang

AUGUST 21, 2023

Subsequent action steps are grouped according to your level of fundraising development: Getting Started, Advancement (somewhere further along), and Going from Good to Great. Segment your donor base : Use the information from the report to segment your donor base effectively. The post starts off with general guidance.

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Fundraising Fundraising Finance Retention 75

The Storytelling Nonprofit

OCTOBER 12, 2022

We can use stories as a part of fundraising asks, donor communications, and donor stewardship. Using stories in donor stewardship is great for a number of reasons. As we know from the book “Donor Centered Fundraising” from Penelope Burk , donors want to know how their gift was used and what impact that gift had.

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Non-Profits Energy Universities Fundraising 52

iMarketSmart

FEBRUARY 1, 2023

But donor related fundraising challenges often get overlooked in our obsessions with technology, processes, scripts, metrics, our mission, and the current state of politics and the economy, whatever that happens to be at the moment. Donors donate. These people do not relate to the popular media portrayals of wealth.

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Fundraising Fundraising Values Ethics 52

Bloomerang

OCTOBER 4, 2021

I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. In this blog post, I’m going to talk about how to evaluate those annual appeals before you publish them so you know you’re sending out the best possible ask. . This is the specific donor you’re appealing to. .

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Participation and motivation Fundraising Fundraising Values 142

Nonprofit Megaphone

APRIL 6, 2023

This is where donor fatigue can set in, leading to decreased donations, lack of interest, and reduced impact. To combat donor fatigue and keep supporters engaged, nonprofits need to get creative and innovative with their engagement strategies. Next, use these insights to customize your email campaigns.

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iMarketSmart

AUGUST 16, 2023

Getting that initial engagement from a major donor prospect is a big hurdle. Yes, we all want to meet with donors, have great conversations, build relationships, and win big gifts. As you’re about to see, donor surveys are about the best, smartest, and most effective tool at engaging new and not-yet-qualified major donor prospects.

Values 52

Values Finance Education Education 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 9, 2023

Are you raising money for new equipment, your next event or to afford a new facility? Diversifying ways that donors can donate to one campaign not only makes it easier for them, but it also gives you more revenue streams-taking the pressure off if one area of fundraising isn’t doing as well as others. The platform does charge a 4.9%

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Fundraising Fundraising Non-Profits Nonprofits 98

Bloomerang

FEBRUARY 21, 2024

Connect with corporate partners and individual donors to ask if they’d be willing to donate raffle prizes to your fundraiser. Emphasize the positive publicity that corporate sponsors and individual donors can receive from donating raffle prizes to your event. Here are a few delicious ideas for food-related raffle prizes: Wine basket.

Public and Nonprofit Management 75

Public and Nonprofit Management Food Construction Technology 75

iMarketSmart

JANUARY 10, 2024

AI and machine learning are the new buzzwords in the prospect identification field proposing yet another solution to the challenge of building caseloads of major donor prospects. But can they really help you fill a caseload with qualified major donor prospects better than other methods? These are the foundations of donor motivation.

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Participation and motivation Fundraising Fundraising Values 59

iMarketSmart

JUNE 4, 2021

In this post you’ll learn how marketing automation can take tedious tasks off your plate while supporting your major gift, planned gift, and mid-level fundraising efforts. . Fundraising automation elevates your ability to personalize your donor outreach in ways that were impossible using the old approaches. . Personalization.

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Marketing Marketing Technology Nonprofits 52

Bloomerang

AUGUST 2, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. It’s important to showcase how what you do relates to what’s top of mind for folks. They must write for the website, blog, email, social media, and more. .

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Marketing Marketing Fundraising Fundraising 126

Bloomerang

MAY 15, 2021

Today’s question comes from a donor relations manager who needs advice on how to best organize, prioritize, and stay on top of tasks. . Dear Charity Clairity, I’m new to my job as a donor relations manager, and my one thorn right now is organization. To qualify donors to add to your personal portfolio?

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Nonprofit Administration and Development Management Fundraising Fundraising 96

NonProfit Quarterly

DECEMBER 21, 2023

2 Indigenous communities in our country have faced chronic underinvestment for hundreds of years, and the effects of a warming planet—including drought, wildfires, rising sea levels, and extreme weather events—have exacerbated the challenges that exist due to ongoing systemic inequities. I haven’t found this to be true.

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Philanthropy Nonprofit Administration and Development Energy Nonprofit governance and management 83

iMarketSmart

MAY 4, 2022

And that’s too bad because it’s actually your most powerful tool for taking your conversations with donors to the next level. Russell James calls follow-up questions “magical,” because they show donors that you care and want to understand them. What happened next?”. It is the follow-up question. What else?”.

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Values Technology Foundations Fundraising 52

iMarketSmart

MAY 4, 2022

And that’s too bad because it’s actually your most powerful tool for taking your conversations with donors to the next level. Russell James calls follow-up questions “magical,” because they show donors that you care and want to understand them. What happened next?”. It is the follow-up question. What else?”.

Values 52

Values Technology Foundations Fundraising 52

Candid

APRIL 13, 2021

In July 2020, Candid published a blog post examining the many surveys inquiring about social sector organizations’ needs in light of COVID-19. This blog presents several common insights generated through these surveys. Many nonprofits have adjusted and kept operations going, even if at a limited level.

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Civil Society Philanthropy Nonprofit Administration and Development Foundations 75

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 31, 2023

Scholarship competitions can also be held by professional associations, businesses and private donors. The National Selection Committee reviews the candidates and informs those who are moving to the next round in January. As well as colleges and universities, the federal government and state governments offer scholarships.

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Governance Universities Foundations Associations 52

iMarketSmart

FEBRUARY 14, 2024

We’re going to unpack why none of the modern methods for building caseloads consistently works at identifying and qualifying major donors, and weeding out the rest. Donor discovery and qualification is hard work. But it is qualitative data that tells you the most valuable information about a donor. They fall short.

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Values Medical Technology Fundraising 52

Nonprofit Tech for Good

OCTOBER 10, 2019

To date, more than 50 million donors have given over $5 billion through the GoFundMe fundraisers. This guide offers a comprehensive look at fundraising for nonprofit organizations and covers everything from choosing the best title for your fundraiser to increasing donor retention to other fundraising ideas for nonprofit organizations.

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Nonprofit Organizations Nonprofit Organizations Public and Nonprofit Management Nonprofits 98

The Agitator

FEBRUARY 27, 2018

You’ve heard me talking about knowing your donors’ identity or identities. But it took a for-profit to give an interesting example of a next logical step in the identity process: Tito’s Vodka for Dog People (which I learned about through the Neuromarketing blog , to give credit where it’s due). Except once.

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Activism Communication Fundraising Fundraising 49

iMarketSmart

JUNE 8, 2022

If you’re in the business of raising money for a cause, some on your staff (or your board) may have probably wondered, “What really leads a major donor to decide to make a gift to a nonprofit organization? Is it reminding donors about tax benefits? Suppose a donor believes they are giving because of their religious beliefs.

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Participation and motivation Activism Philanthropy Values 52

Top Nonprofits

JUNE 28, 2023

But before you can tap into these benefits, you have to identify your major donors and prepare to cultivate strong relationships with them. This means that if a major donor gets part or all of their gift matched, the impact of their donation will be boosted without them spending another cent—a true win-win for your nonprofit and your donors.

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Charitable Contribution Health Charitable Organizations Education 52

Bloomerang

MAY 24, 2021

We are witnessing the rise of a new generation of donors and nonprofit employees. Your donors have experienced strong emotions too. How have you considered your donors’ changed perspectives in your fundraising and marketing strategies? Are your results related to external environmental factors or internal strategic ones?

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Nonprofits Values Environmental Culture 135

iMarketSmart

DECEMBER 5, 2022

Are we focused on the right donors? Are we focused on the right donors? You spend the next two years working with 100 donors. You spend the next two years working with 100 donors. Major donor math. Ideally, we want donors with high interest and high capacity. Creating donor experiences helps.

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Fundraising Fundraising Public and Nonprofit Management Nonprofit Administration and Development 52

iMarketSmart

MAY 17, 2023

Some experienced major gift officers have seen the same donor prospects interact with up to 15 different MGOs over the course of their years of involvement with the organization. The gift officer must then rush to repair the relationship and explain to the donor what went wrong. And would-be donors leave with a sour taste.

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Kivi's Nonprofit Communications Blog

OCTOBER 29, 2019

To help you get started with your own brainstorming – or to save you from yourself if you have a total block or just can’t make a decision – here are six of our favorite fundraising asks (with six more coming next week!). Show what can be accomplished with various gift levels. SOFII is the place to start. The Single Story.

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Fundraising Fundraising Foundations Communication 59

iMarketSmart

JULY 12, 2022

Effective fundraising story hinges on the donor’s action – the gift. Thus, the donor is a main character. The donor’s story can progress through these same story steps. Donor story: Inciting incident. The donor will face a challenge. 1] What if the project was the wrong project for this donor?

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Public and Social Policy Fundraising Fundraising Public and Nonprofit Management 52

iMarketSmart

FEBRUARY 6, 2019

Fundraisers, as well as their organization’s leadership and board members, need to come to terms with the fact that donors make decisions based on their timing, needs, wants, desires, and interests, not your organization’s. Fundraisers who acquiesce to this paradigm stop trying to move donors through the consideration process.

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Technology Values Leadership Education 53

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2021

A diligent and detailed plan will show a high level of commitment, which is always a plus in the eyes of fund-givers. . A business plan can target different audiences—board of directors, funders, donors, or volunteers. The next segment should tell the reader a little more about your nonprofit. Other related articles.

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Public and Nonprofit Management Nonprofits Activism Marketing 98

iMarketSmart

MAY 18, 2022

Other times it will be about the donor and how they found meaning through support of a cause or initiative. As a fundraiser, you need to understand them so you can relate to your supporters as you help to advance their personal hero stories. 12 Donor Archetypes. 12 Donor Archetypes. They are: The Jester. The Caregiver.

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Fundraising Fundraising Values Medical 52