Selfish Giving

MAY 6, 2020

It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans." Start with these 275 terms in For Momentum's Cause Marketing Glossary. Marketing Your Cause 1. Try using Google Trends for your own nonprofit. What a perfect topic for a blog post!

Healthcare 191

Healthcare Food Children Values 191

Candid

JULY 19, 2023

Individual donors specifically cited inflation as a major reason why they expected to give less last year. As a result, nonprofits were hit hard in multiple ways. Several noted that their foundations’ grantmaking levels are based on the average market return of assets over multiple years, which smooths volatility.

Foundations 98

Foundations Homelessness Values Children 98

Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. What are nonprofit explainer videos? How familiar or comfortable are they with the causes or issues you address?

Production 105

Production Children Nonprofits Construction 105

Candid

NOVEMBER 8, 2022

Does a nonprofit’s mission statement influence its fundraising efforts? New research conducted using data from Candid suggests that understanding this relationship can boost your nonprofit’s fundraising success. An effective nonprofit mission statement draws supporters and donors to an organization.

Homelessness 137

Homelessness Nonprofits Associations Food 137

Nonprofit Marketing Insights by GlobalOwls

MARCH 6, 2021

Social Media Optimization Tips for Nonprofits and NGOs. A special guest post by Chris Makara to help nonprofits, NGOs and Social Enterprises understand the benefits of Social Media Automation. With the ever-growing number of people on social media , using these channels to support marketing efforts should be on every company’s agenda.

Marketing 143

Marketing Marketing Social Enterprise Social Enterprise 143

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

Nonprofit Organizations 36

Nonprofit Organizations Nonprofit Organizations Nonprofits Activism 36

Selfish Giving

JANUARY 9, 2019

From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? Third, done well, cause marketing is the tide that raises all boats. However, cause marketing can be transformative for your organization.

Marketing 124

Marketing Marketing Public and Nonprofit Management Foundations 124

Selfish Giving

FEBRUARY 6, 2019

And we had some cause ads to count and watch. Here's my list of this year's Super Bowl cause ads 1. I also had second doubts about including the CBS spot because it seemed less like an ad and more like a PSA for Girls, Inc. Pick your cause, design a Popsocket , sell it on their site and 50% of sales go to your cause.

Retail 150

Retail Food Health Associations 150

Selfish Giving

JUNE 3, 2020

Only 35% of adults said they would view a company more favorably if they donated to a cause. But what if that cause directly supported those impacted by the protests? The message: nonprofits need to show the tangible impact they are having on TODAY's crisis. Marketing Your Cause 1. Create less.

Children 130

Children Food Management Communication 130

Selfish Giving

SEPTEMBER 25, 2019

About the same time last week I was speaking at the New Strategies Program at Georgetown University about audience-centric fundraising , Mark Hrywna at The Nonprofit Times was preparing to release an article that highlights just how much nonprofits need to focus on audience-building and raising more money from individuals. Don't sell.

Nonprofit governance and management 113

Nonprofit governance and management Governance Retail Foundations 113

Selfish Giving

APRIL 4, 2011

New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. Maybe I should change my blog to SelfishStingyUnhappyGiving.com. Cause marketing decreases giving, happiness. I’m going to hold off.

Marketing 252

Marketing Marketing Retail Production 252

Bloomerang

OCTOBER 27, 2023

In this blog post, I share general findings I’ve gleaned from talking to about 100 donors and nonprofits, a decent sample size of participants spread throughout the U.S. Some donors appreciate the option to tip because they see it as a way to support their cause and ensure campaign organizers can maximize their donations.

Public and Social Policy 92

Public and Social Policy Public and Nonprofit Management Nonprofits Advertising 92

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 4, 2022

This caused eCommerce’s rapid growth in 2021. E-commerce allows new startups to enter the market with less cost and earn profit within a shorter period. Specifically, often those jobs include planning (business plan, marketing plan , financial plan , etc.), Less investment – lower risk. Entrepreneur daily tasks.

Nonprofit Administration and Development 93

Nonprofit Administration and Development Production Activism Advertising 93

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. In these economically and ecologically challenging times, customers are increasingly embracing social causes. These could be nonprofits, government initiatives, green communities, etc. .

Environmental 140

Environmental Marketing Marketing Participation and motivation 140

Nonprofit Marketing Insights by GlobalOwls

JANUARY 15, 2022

How to find and use the best Hashtags for Nonprofits. Gain more exposure on Social Media by finding and using the best hashtags for your nonprofit. Using #Nonprofits will give you about the same exposure any time you use it (unless it goes trending). To find the best hashtags for your niche, you can use Digital Marketing Tools.

Nonprofits 98

Nonprofits Law Children Philanthropy 98

Selfish Giving

SEPTEMBER 11, 2019

We have been operating without a dedicated MARKETING staff member for almost four years. A second question in the survey asked if respondents would be interested in learning more about SEO and corporate partnerships via a detailed blog post or webinar. Marketing Your Cause 1. Cool Jobs in Cause 1. Brain Food 1.

Non-Profits 113

Non-Profits Children Collaborations Food 113

Selfish Giving

APRIL 27, 2011

I’m really excited to have Jocelyne Daw guest post on my blog today. In addition to being a wonderful author who’s written two of my favorite books on cause marketing, Cause Marketing for Nonprofits and Breakthrough Nonprofit Branding (with Carol Cone ), Jocelyne has been a great mentor to me and other cause marketers.

Marketing 264

Marketing Marketing Non-Profits Advertising 264

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 22, 2023

When you master this ongoing dialogue, whether via text , email or in-person, each conversation feels less like a cold call and more like checking in with an old mate. Use a Nonprofit CRM for Better Donor Management Think of an innovative nonprofit CRM platform as your secret sauce for donor management. It’s soaring!’

Management 52

Management Marketing Marketing Fundraising 52

Selfish Giving

SEPTEMBER 26, 2011

Facebook made some interesting changes last week that may help evolve how nonprofits and businesses use Facebook “likes” for cause marketing. ” All of us have seen Facebook cause marketing programs before. But what will be the impact on cause marketing promotions involving Facebook likes?

Marketing 267

Marketing Marketing Management Activism 267

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter.

Marketing 214

Marketing Marketing Retail Food 214

Selfish Giving

AUGUST 30, 2011

I get lots of good questions about cause marketing from people who are new to the field. Here are three strategies for cause marketing newbies, regardless of where you are in the journey. I’m a big fan of cause marketing, but everyone else in my office knows nothing about it, including my boss.

Marketing 246

Marketing Marketing Retail Education 246

Kivi's Nonprofit Communications Blog

DECEMBER 31, 2021

Today I share newsletter ideas for January and how you can get ideas every month by subscribing to the Nonprofit Writing Prompts email newsletter. Let’s take some of the grief out of nonprofit writing and smash through your writer’s block! Nonprofit Writing Prompts for January 2022. See our ideas for January below.

Culture 85

Culture Law Health Associations 85

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Plain Language Example #2.

Marketing 129

Marketing Marketing Fundraising Fundraising 129

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

Public and Nonprofit Management 142

Public and Nonprofit Management Nonprofits Activism Advertising 142

iMarketSmart

JULY 6, 2021

If you don’t do that, you could be causing harm. Our data has shown that supporters who take a survey but get no follow-up (or only continue to get the same old stuff one-size fits all junk) actually give less and sometimes even remove your organization from their estate plans. . LIKE THIS BLOG POST?

Philanthropy 52

Philanthropy Production Marketing Marketing 52

Bloomerang

JULY 26, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Is it clear that you’re a nonprofit organization and therefore need donations to fulfill your mission? . Start small by focusing on just a few of the most relevant platforms to your cause and constituency.

Fundraising 142

Fundraising Fundraising Philanthropy Values 142

Candid

JANUARY 11, 2023

As we enter 2023, we’ve compiled a list of nonprofit books from Candid’s free digital library that can help inspire your nonprofit’s New Year’s resolutions. Demystifying Fundraising Funnels: A Digital Marketing Blueprint to Fund Your Non-Profit by David Higgins | ( Audiobook also available).

Public and Nonprofit Management 111

Public and Nonprofit Management Culture Non-Profits Energy 111

Selfish Giving

DECEMBER 22, 2017

12, about 900,000 sponsored wreaths were placed on the graves of veterans by a nonprofit called Wreaths Across America. Every wreath was purchased from the for-profit wreath company that created both the nonprofit and the annual event." WAA's payroll is less than $400,000. The relationship has been vital to Worcester Wreath Co.

Retail 162

Retail Nonprofits Marketing Marketing 162

Selfish Giving

NOVEMBER 7, 2018

I'm happy to report that James' ego is on the mend and he's now rooting for the Los Angeles Rams and predicting a big Super Bowl win - over my New England Patriots , no less! Working with franchisees, Kona Ice and Tropical Smoothie Cafe have raised $56 million for causes over the past decade. ?? Marketing your cause 1.

Retail 100

Retail Environmental Food Associations 100

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2022

How To Use Email To Increase Nonprofit Donations. This article provides nonprofits with action steps on how to use email marketing as a way to increase donations. Learn the various ways you can optimize your emails so that your nonprofit’s efforts are more effective than ever before.

Nonprofits 52

Nonprofits Marketing Marketing Values 52

Get Fully Funded

JANUARY 24, 2024

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. Put simply, email automation is a feature of marketing software that allows your organization to set up emails that are automatically triggered by supporters’ actions. To cultivate these relationships, strategic communication is key.

Sociology 59

Sociology Retention Universities Culture 59

Kivi's Nonprofit Communications Blog

JUNE 15, 2023

Or the employee has been woefully mismatched to a role, causing constant crises. showing that while we may be more stressed, we are more engaged and less likely to be quiet quitting. A Few Reasons Why Quiet Quitting Isn’t as Simple as It Seems Are Nonprofit Communicators Looking for New Jobs?

Psychology 82

Psychology Culture Associations Production 82

Selfish Giving

AUGUST 17, 2011

It got me thinking of how social media may be shifting the balance of power back to local businesses and giving nonprofits an edge over national players when it comes to cause marketing. But local stores are getting more autonomy in how they work with customers AND nonprofits. For blogging, visit Problogger.com.

Marketing 216

Marketing Marketing Retail Food 216

Top Nonprofits

AUGUST 28, 2023

Regardless of your cause, crowdfunding is one of the most lucrative fundraising methods out there. The wrong choice could cause setup issues, hidden fees, limited visibility, or even withhold any funds you make if you don’t reach your fundraising target. Blog updates. Every year an average of $17.2 Recurring donation options.

Fundraising 52

Fundraising Fundraising Associations Production 52

Nonprofit Tech for Good

APRIL 23, 2023

There are many ways your nonprofit can test the AI waters , h owever, in this post, we’re focusing on how you can use AI to improve your organization’s written content. Like many nonprofits, Eventgroove is a small company. Like many nonprofits, Eventgroove is a small company. Until I tried it.

Food 140

Food Production Fundraising Fundraising 140

Kivi's Nonprofit Communications Blog

MARCH 19, 2019

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself.

Marketing 78

Marketing Marketing Nonprofits Education 78

Twenty Hats

NOVEMBER 16, 2021

This one would be directed towards nonprofits leaders rather than volunteer managers. Individuals who care about your cause and love your organization will want to support you in multiple ways: by volunteering, giving financially, and donating in-kind. It would be called “Deconstructing Engagement.”. They see your good work first-hand.

Management 75

Management Leadership Collaborations Food 75