Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 11, 2023

Bake sale: Get members to contribute homemade baked goods. Garage sale: Encourage members to donate items. Organize them neatly, advertise your sale, and use clear pricing. Include snack sales. Church Sales Fundraising ideas: T-shirt sales: Design a church-specific T-shirt. That’s great.

Fundraising 52

Fundraising Fundraising Children Activism 52

Selfish Giving

JULY 19, 2010

Whenever I work with a business on a cause marketing program, especially point-of-sale–my bread-and-butter program–they usually ask that after helping a great cause how do they really measure what was gained from the partnership. Most of the pinups and point-of-sale programs we create include one or more coupons.

Marketing 208

Marketing Marketing Retail Values 208

Get Fully Funded

APRIL 21, 2022

Cause marketing: this is the kind of partnership most people are familiar with – when a company donates a % of sales to your organization, and uses this to drive more sales. On the other hand, you can deepen and maintain relationships with a handful of companies and retain these partnerships year after year.

Collaborations 59

Collaborations Food Nonprofits Production 59

Selfish Giving

JANUARY 3, 2017

My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter. Second, the fundraiser was a huge success, raising $18 million dollars through the sale of over 12 million red noses at Walgreens stores. As always, it was a great year for cause marketing.

Marketing 214

Marketing Marketing Retail Food 214

Nonprofit Marketing Insights by GlobalOwls

AUGUST 28, 2023

Dinner Fundraiser Night: Partner with local restaurants for a percentage night, where a portion of the proceeds from that evening’s sales go to the school. Gardening or Plant Sale: Launch a gardening initiative where students learn to grow plants or vegetables. Follow up with a bake sale featuring the creations.

Fundraising 52

Fundraising Fundraising Environmental Collaborations 52

iMarketSmart

JUNE 18, 2021

It’s much more like a partnership. I was working for my school newspaper, trying to make ad sales to local businesses. Here are my top 10 ways it can improve your team’s output and enhance its effectiveness. Communicate frequently and effectively at scale (and at low cost). For nonprofits, this boosts confidence from the donor.

Marketing 97

Marketing Marketing Values Nonprofits 97

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 9, 2023

Donation Match Drive This is another option when you’re looking to host shorter fundraising campaigns. Diversifying ways that donors can donate to one campaign not only makes it easier for them, but it also gives you more revenue streams-taking the pressure off if one area of fundraising isn’t doing as well as others. per transaction.

Fundraising 98

Fundraising Fundraising Non-Profits Nonprofits 98

Nonprofit Marketing Insights by GlobalOwls

APRIL 7, 2024

Blogging and Affiliate Marketing 2. Blogging and Affiliate Marketing For graphic designers looking to diversify their income streams, exploring side hustles can be a game-changer. One particularly lucrative avenue is starting a blog coupled with affiliate marketing. Let’s get into it! Chapters 1. Start a YouTube Channel 3.

Production 52

Production Non-Profits Marketing Marketing 52

Nonprofit Marketing Blog

JANUARY 29, 2014

Joe Waters, author of Cause Marketing for Dummies and writer of the blog Selfish Giving , recently released a new book that serves as a practical, how-to manual for creating successful fundraising programs with businesses. It’s about detecting and acting on the partnerships you already have. As a fundraiser?

Fundraising 56

Fundraising Fundraising Retail Production 56

Nonprofit Marketing Insights by GlobalOwls

AUGUST 7, 2023

Implementing effective SEO strategies will improve your website’s visibility in search engine rankings, driving organic traffic to your site. Share your expertise through blog posts , articles, videos , and infographics. Chapters 1. Embrace Influencer Marketing Silicon Valley has seen a substantial uptick in influencer marketing.

Marketing 52

Marketing Marketing Advertising Production 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2021

Micro-influencer partnerships can allow your business to use influencer marketing strategies cost-effectively. Promote blogs on social media. Online articles and blogs are a great way to promote brand awareness on social media and keep the audience engaged. Share what your followers are interested in. Use micro-influencers.

Management 52

Management Energy Production Advertising 52

Fundraising Leadership

FEBRUARY 26, 2024

In partnership with Arizona State University, we filled the 3000 seat auditorium and live-streamed to 500,000 globally before live streaming was common. In fact, we knew from the data that women were the solution, not the problem. Companies with more women in leadership are more profitable.

Leadership 52

Leadership Public and Nonprofit Management Participation and motivation Entrepreneurship 52

Marketing for the Modern Nonprofit

JANUARY 9, 2023

A social network is an idle, inactive system—a Rolodex of contacts, a notebook of sales targets, a yearbook of possible soul mates. Before we begin, I wanted to let you know that I’ll be opening the doors to my signature training program, Social Media for Social Good Academy , in just a few weeks. Sound good? See you there! That’s the thing.

Advertising 52

Advertising Activism Collaborations Production 52

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

And you are also competing in the same terms, striving to push your results higher and drive website traffic. 10 Ways to Increase Traffic to Your Website Try to type “coffee” in Google search and check how many results you get; over three billion results compete for the first page in SERP and desired traffic. But how do you do it? Chapters 1.

Advertising 52

Advertising Collaborations Production Values 52

Nonprofit Fixer

JULY 23, 2020

This should drive all organizational decisions. Your grant report (or your annual report) is due in a week, and you are struggling to tell a story of all that you accomplished this past year. You had high hopes to have some sexy metrics to report, but you don’t. You know you kicked butt this year, so why don’t the numbers show that?

Public and Social Policy 52

Public and Social Policy Public and Nonprofit Management Nonprofits Nonprofit governance and management 52

Nonprofit Marketing Blog

SEPTEMBER 19, 2012

The longest-standing partnerships are those that not only provide value to the nonprofit but also to the company’s philanthropic AND business agendas. Consider it useful fodder for your corporate partnership pitches. If you’re a nonprofit, it’s important to be able to answer this question. Consumers may think not.

Production 57

Production Environmental Advertising Universities 57

NonProfit Quarterly

AUGUST 9, 2023

Image credit: Yuet Lam-Tsang By Emily Kawano, Lori Stern, Adoma Addo, and Kelley Dennings 1 The convergent crises we face today—the climate crisis, ecological destruction, a growing economic divide, increasingly virulent racist and anti-immigrant violence, a drift toward fascism—are driving a reckoning.

Agriculture 87

Agriculture Environmental Food Public and Social Policy 87

NonProfit Quarterly

JULY 26, 2023

At the height of the pandemic, I was swept up in a titanic battle being waged over the right to a city. 1 That city was New Haven, Connecticut. I found myself in the middle of a David and Goliath struggle between the citizens of the town and its biggest economic powerhouse: Yale University. And the city’s residents were starting to push back.

Education 91

Education Education Universities Public and Nonprofit Management 91