Nonprofit Marketing Insights by GlobalOwls

AUGUST 21, 2023

Imagine having a virtual space where your customers can engage with your brand at any time, from anywhere. That’s precisely what a well-designed app offers – a convenient and personalized way for users to access your products and services. Hence, marketing your app digitally will continue to generate revenue for your business.

Marketing 90

Marketing Marketing Production Retail 90

NonProfit Leadership Alliance

SEPTEMBER 6, 2022

Your nonprofit’s brand is your organization’s way of defining who you are and what makes your organization unique. Generally, when your nonprofit designs your website, you need to start by establishing what you want your brand to look like. However, this brand needs to be applied across more than just your website.

Nonprofits 130

Nonprofits Energy Communication Marketing 130

Pam Moore

MARCH 7, 2023

Unleashing Your Brand's Soul: Why Your Brand Needs More than Just a Logo and a Slogan SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality Have you ever thought about your brand personality? Does your brand have a personality? What is a brand personality?

Leadership 78

Leadership Marketing Marketing Values 78

Pam Moore

MARCH 7, 2023

Unleashing Your Brand's Soul: Why Your Brand Needs More than Just a Logo and a Slogan SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality Have you ever thought about your brand personality? Does your brand have a personality? What is a brand personality?

Leadership 78

Leadership Collaborations Marketing Marketing 78

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? It's not just the big media outlets or big brands that are the media today. The truth is people connect with people and the power of personal branding is real.

Production 141

Production Technology Advertising Marketing 141

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

AI and the Personalization of E-commerce: Creating Individualized Shopping Experiences Welcome to the dynamic and transformative world of e-commerce, where the convergence of technology and consumer behavior continually reshapes how we shop online. This is the new era of e-commerce – intuitive, personalized, and AI-driven.

Production 75

Production Technology Values Advertising 75

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 21, 2023

Building Your Personal Brand as a Student: Tips for Effective Online Presence Building a successful brand requires deep analysis and good knowledge of your target audience. You should always strive to create blog and website posts that are not carbon copies of what you can easily find online.

Entrepreneurship 52

Entrepreneurship Psychology Environmental Advertising 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2024

Personalizing Customer Experiences with Advanced Conversational Analytics In today’s changing business world, delivering a customized customer experience is more important than ever. This article delves into how advanced conversational analytics plays a role in helping businesses personalize customer experiences effectively.

Ethics 52

Ethics Law Production Technology 52

Pam Moore

OCTOBER 18, 2016

I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. The worst part is that the primary idea and foundation this person offered was to leverage content from other people. While this strategy may work for some, it is going to be short lived.

Advertising 167

Advertising Foundations Leadership Law 167

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 17, 2023

Animation Marketing: Bringing Brands to Life with AI Animation marketing is critical these days, as it can be a considerable force that breathes vitality into brands. Eliciting Emotional Responses AI-driven animations introduce an emotional dimension, making the brand not just recognizable but deeply resonant in the minds of consumers.

Marketing 52

Marketing Marketing Collaborations Technology 52

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 8, 2023

5 Forms of Branding Strategies a Business Should Use Launching a business or a full-fledged organization isn’t easy at all. And, if you put the task of creating a brand over it, the entire situation becomes impossible-to-achieve for you. But it’s the power of branding which makes people come back to Starbucks for more.

Values 52

Values Production Marketing Marketing 52

Affnetz

AUGUST 11, 2023

Also known as social fundraising, and DIY fundraising, peer-to-peer fundraising allows supporters of Nonprofits to tap into their personal networks to raise money for Nonprofits. This blog is a comprehensive list of all the competent peer-to-peer fundraising software options available in the market. Pricing: Donorbox charges a 1.5%

Fundraising 246

Fundraising Fundraising Nonprofits Management 246

Nonprofit Marketing Insights by GlobalOwls

APRIL 24, 2024

Personalize the Shopping Journey Utilize data analytics and customer insights to personalize the shopping experience. Beyond product recommendations, personalize every aspect of the customer journey, from email marketing campaigns to post-purchase follow-ups.

Production 52

Production Technology Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

JULY 31, 2023

The Power of Online Reputation: Leveraging Social Media Marketing to Manage and Enhance Your Brand’s Image Social media is central to any modern marketing campaign. One misstep can undermine your brand image. However, some consumers may take to the web to voice their complaints about your brand.

Management 98

Management Marketing Marketing Ethics 98

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words. How do I know how much is too much?

Foundations 167

Foundations Production Marketing Marketing 167

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2024

By analyzing trends, viewer preferences, and a vast database of successful video themes, the AI generator provides personalized suggestions tailored to your specific audience and goals. This connection turns viewers into loyal fans and advocates for your brand, spreading the word far beyond their own networks.

Culture 52

Culture Marketing Marketing Education 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 4, 2024

Top 5 Tips to Establish Your Brand’s Online Presence Digital marketing is a must for almost every brand. For people who have been running businesses or managing brands since phone book ads were a good investment, it bears repeating that digital marketing is no longer optional. You can start with a brand name and logo.

Production 75

Production Activism Culture Marketing 75

Pam Moore

JANUARY 24, 2020

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand.

Marketing 78

Marketing Marketing Production Activism 78

NonProfit Leadership Alliance

JANUARY 3, 2023

If you’re looking to bolster your short-form content, consider asking a colleague to author a guest post for your blog. Design your CTA to be eye-catching, direct, and branded to your organization. Purpose (professional networking, lifestyle posting, blogging, etc.). Include calls-to-action. Type of content. Wrapping Up.

Marketing 192

Marketing Marketing Collaborations Public and Nonprofit Management 192

Nonprofit Marketing Insights by GlobalOwls

APRIL 25, 2024

The key to choosing the right type of content is not just understanding your client base but fleshing out your brand voice. Staying Ahead of the Competition with Social Media Trends It’s as critical to stay ahead of the curve with your marketing as it is to develop your brand voice. Is it light and airy or deep and intellectual?

Production 52

Production Retention Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 26, 2024

AI Blog Post Generator – Go from Thoughts to Full Article in Minutes Let AI help you find the right words for your next article. Go From Thoughts to Blog Post in Minutes with AI. Check out the power of an AI Blog Post Generator. You provide a topic, keywords, or a basic outline , and the AI generates a complete blog post.

Ethics 52

Ethics Education Education Production 52

NonProfit Leadership Alliance

APRIL 28, 2024

As that article explains, “just because your organization was up to date five years ago doesn’t mean you can’t change your branding or segmentation to be more current to the present day.” Attend fundraising workshops and read blogs. Whether you’re meeting in person or virtually, you must be fully prepared!

Nonprofit Management 202

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 202

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Especially if there’s just one person doing this work, they need the board’s support. These are all good fodder for blog posts, email newsletters, social media, annual impact reports, etc. Then, once it aired, I asked for a link to share the interview which we used in our social media postings, website, newsletter, and blog.

Marketing 206

Marketing Marketing Nonprofit Leadership Nonprofits 206

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 5, 2023

Greater Personalization Social media platforms show content based on an individual user’s preferences using AI. This means that brands can track how often their products are being shown or discussed in user-generated content. These valuable insights help ensure greater brand visibility and positive perception.

Marketing 96

Marketing Marketing Healthcare Finance 96

Pam Moore

OCTOBER 18, 2017

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story? Who are the characters in your brand story? What is the setting?

Foundations 167

Foundations Values Marketing Marketing 167

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2023

The generated captions can be modified or personalized by the user before being posted on social media platforms. Create consistent captions for your brand. Use templates to quickly create captions that are tailored to your brand. This consistency enhances brand recognition and builds audience trust.

Marketing 98

Marketing Marketing Management Nonprofits 98

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Rise above status quo and be a rebel!

Marketing 78

Marketing Marketing Technology Leadership 78

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 9, 2023

Unleash the true potential of your brand with the help of AI. Dive into our comprehensive Instagram Marketing Course and equip yourself with knowledge and strategies to boost your brand presence. Take a leap into our comprehensive Instagram Marketing Course and unlock unlimited potential for your brand. Reach your goals faster!

Ethics 78

Ethics Collaborations Production Marketing 78

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. There is only one you, so be that person, period. Don’t pretend you are someone or a brand you are not. Think about the brands you love.

Advertising 105

Advertising Energy Values Marketing 105

Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Knowing how to make your brand stand out amidst a crowded online landscape is more important than ever before! In this blog post, we’ll explore some useful, creative tactics for leveraging online platforms to help your business succeed. A unique brand voice also humanizes your brand and makes it more approachable.

Marketing 98

Marketing Marketing Values Production 98

Pam Moore

FEBRUARY 7, 2020

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story? Who are the characters in your brand story? What is the setting?

Foundations 78

Foundations Values Marketing Marketing 78

Nonprofit Marketing Insights by GlobalOwls

JANUARY 25, 2024

People do not only use them for personal interactions. Chapters Influencer Marketing in a Nutshell Influencer marketing entails tapping an influencer to promote your brand. When it comes to this, you have the option to: Hire a famous personality Work with an influencer marketing agency Of course, you call the shots.

Law 52

Law Public and Social Policy Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 2, 2023

Branding: A well-crafted headshot is a visual representation of your personal brand. It can communicate your personality, professionalism, and approachability, making you more relatable to your audience. Consider your personal brand and the image you want to convey.

Activism 52

Activism Collaborations Technology Communication 52

NonProfit Leadership Alliance

MARCH 8, 2023

With an organized database and data enhancement tools , you can identify donors as they lapse and craft personalized communications to reclaim their support. Lapsed donors generally warrant an email, phone call, or letter, as these channels offer greater personalization than a social media or blog post.

Recruitment 130

Recruitment Nonprofit Leadership Retention Values 130

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 1, 2022

Yes, a blog is vital to sharing stories about your organization and the passionate ambassadors you have on your team -but an e-newsletter goes one step further to keep your core audience of supporters and key donors up-to-date. Events offer opportunities for non-profits to personally interact with potential donors and the larger community.

Non-Profits 145

Non-Profits Marketing Marketing Nonprofits 145

Pam Moore

DECEMBER 30, 2019

If you answer yes to this question, you definitely are reading the right blog post today! The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you. Need help taking your brand to the next level? SoundCloud.

Marketing 78

Marketing Marketing Education Education 78

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

The SEO-Boosting Power of Influencers: 6 Ways Influencer Marketing Matters In the ever-evolving landscape of digital marketing, the symbiotic relationship between brands and influencers has emerged as a potent force, fundamentally reshaping the dynamics of online visibility and brand promotion.

Marketing 52

Marketing Marketing Collaborations Production 52