Kivi's Nonprofit Communications Blog

OCTOBER 19, 2021

We’ll add and edit as we learn more about what’s working and what’s not. We want to help you learn, but we also want to support you in caring for yourself at work and in making friends who get what you do for a living. Everyone, no matter how long they’ve been at this work, has something to learn.

Race and Ethnicity 85

Race and Ethnicity Marketing Marketing Communication 85

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Breaking news works well on all social media (especially if it is good news), but it performs exceptionally well on LinkedIn. Tagging corporate sponsors and partners.

Public and Social Policy 144

Public and Social Policy Nonprofits Activism Leadership 144

Selfish Giving

MARCH 11, 2010

Cause marketing news, advice and commentary just got better (looking). Late last year I started thinking of refreshing my blog with a new look that I could extend to all my other social media platforms and offline activities. The best thing about John is that he treats my blog like his own. He treated me like a client.

Activism 182

Activism Marketing Marketing 182

Kivi's Nonprofit Communications Blog

SEPTEMBER 18, 2018

Danielle Baldwin’s expert advice related to online newsrooms. In case you missed it, check out: Expert Advice about Online Newsrooms, Part 1: Great Content. Images of key staff, personnel, media-friendly and interesting images of your organization at work, images from events, etc. We’re back with more of L.

Associations 64

Associations Production Technology Communication 64

Selfish Giving

JULY 12, 2010

A lot of people come to my blog for cause marketing advice, but Tricia Wilkerson, Senior Marketing Specialists at Conifer Health Solutions, found inspiration. Although I’m pretty guilty of thinking of cause marketing as only B-to-C, it can work for B-to-B as well. Cause marketing isn’t just for B-to-C. If so, how?

Marketing 230

Marketing Marketing Healthcare Health 230

Nonprofit Tech for Good

JULY 16, 2012

In general, your supporters have minimal interest in downloading a budget-friendly app that only includes a news or blog feed, a link to your YouTube Channel, and “Donate” option. You can participate in urgent action alerts against cruelty to animals and donate to support PETA’s lifesaving work.

Food 108

Food Production Associations Nonprofits 108

Kivi's Nonprofit Communications Blog

FEBRUARY 27, 2019

It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. So when should you consider outsourcing your media relations work? And some firms specialize in working with nonprofits and foundations. Often, that’s all you need. What is your budget?

Nonprofits 74

Nonprofits Communication Foundations Activism 74

Kivi's Nonprofit Communications Blog

MAY 22, 2012

I first published these six categories of nonprofit blogs way back in 2008. But I think they still work today, four years later. As I said back then, I certainly think you can mix and match blog types, and I bet most successful blogs do. The News Blog. The Advocacy Blog. The Toolbox Blog.

Public and Social Policy 82

Public and Social Policy Nonprofits Leadership Education 82

Selfish Giving

FEBRUARY 12, 2010

Before my sales people head out to close a potential sale I always give them the same piece of advice: Don’t screw it up. It works like this. Whenever we’re working with businesses on a sponsorship, we’re always looking for ways to make it less transactional and more meaningful. But for-profits love free too.

Retail 162

Retail Nonprofits Marketing Marketing 162

Kivi's Nonprofit Communications Blog

APRIL 12, 2023

Educational and how-to videos are highly effective: Consumers are always looking for ways to solve their problems or learn new skills, so instructional videos that offer helpful advice can be very successful. Personal stories: Share stories of real people who have been impacted by your nonprofit’s work.

Marketing 90

Marketing Marketing Collaborations Values 90

Getting Attention

JUNE 14, 2010

Celeste is a longtime friend and colleague, and one of the smartest minds in the field… As I review advice on social media for nonprofits, I often come across rules like these: It’s about conversing and listening: It’s not about sharing your own news. Post X times a week on your blog and X times a day on Facebook.

Activism 64

Activism Nonprofits Communication 64

Care2

JANUARY 14, 2013

I find them useful to bookmark, especially when you need to get your hands on an important article that has good data or strategic advice that you want to share with senior leadership to get their buy in. Mobile: Monterey Bay Aquarium’s Integrated Mobile Strategy (Beth Kanter's Blog). Nonprofit Marketing P osts of 2012.

Leadership 71

Leadership Culture Management Marketing 71

Fundraising Coach

NOVEMBER 2, 2010

Check out his blog at www.JohnHaydon.com. Facebook Notes – Allows you to create formatted text with images, links to a post or add an RSS feed from your blog. Blog RSS Feed Reader – This a bit more robust than the notes app. Extended Info – This app works much like the Static FBML application but is slightly easier to use.

Fundraising 93

Fundraising Fundraising Communication Marketing 93

The Agitator

APRIL 25, 2010

Not every Agitator reader has a multi-million dollar fundraising and communications budget to work with! So we keep an eye out for fundraising advice that’s especially relevant for smaller nonprofits. Here’s an example from Doodig Blogs. How’s that for an audacious goal? Read Seth Godin on the subject.

Retention 77

Retention Nonprofit Management Communication Management 77

iMarketSmart

JUNE 26, 2023

Perhaps you could stop in and give him some advice? And you can’t just stick that silly price tag on it. Just slap on a different price tag. That’s not how it works. That’s hard work. It takes hard work. And it’s hard work that happens only if the charity wants to deliver value to the donor.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

Kivi's Nonprofit Communications Blog

SEPTEMBER 1, 2010

I heard from many people who want to guest blog for me, so you’ll see more creative ideas here in the coming months. For now, here is a roundup of some recent blog posts to get you thinking more creatively. This roundup is also the August edition of the Nonprofit Blog Carnival. Creative Uses of Technology. or does it?

Non-Profits 75

Non-Profits Technology Culture Communication 75

Kivi's Nonprofit Communications Blog

NOVEMBER 11, 2009

It’s full of advice on what you can be doing right now to make sure that you raise as much money as possible in the next 8 weeks. While it’s focused on year-end giving, most of the advice will apply well beyond December. Gayle Thorsen shares some great advice on making presentations based on the book, Own the Room.

Communication 69

Communication Nonprofits Foundations Associations 69

Getting Attention

MARCH 26, 2010

Tom Belford & Roger Craver:The Agitator --These guys love to present multiple points of view on a topic which is makes the reader work, in a good way. Jeff Brooks: Future Fundraising Now --Formerly blogging at Donor Power, the incredible Jeff Brooks is cranking out almost-daily to-dos now, and every one is golden.

Fundraising 53

Fundraising Fundraising Food Marketing 53

Get Fully Funded

APRIL 30, 2009

Here’s the April edition of the Nonprofit Blog Carnival. While it can be a great technique, there are definitely things that work and things that don’t. My pal Sandra Sims has some great advice on the Step By Step Fundraising site called “Accepting Donations Online: Three great Service Providers.&#.

Healthcare 75

Healthcare Nonprofits Governance Philanthropy 75

Kivi's Nonprofit Communications Blog

JULY 9, 2010

I use a custom Alltop page to track the top 40 or so blogs I want to follow instead. The big problem with that approach, however, is that I can’t follow the newer blogs or those with smaller readerships that haven’t received blessed Alltop inclusion status yet. I confess I’m guilty of the exact same thing.

Communication 82

Communication Marketing Marketing Non-Profits 82

Selfish Giving

DECEMBER 17, 2008

I took some advice from Rich Brooks at Flyte several months back and focused my efforts on three social media sites: Facebook , Linkedin and Twitter. I like Twitter for two reasons: It’s a natural “shortening&# of blogging. I like to blog, and I like it even more when I’m limited to 140 characters.

Marketing 113

Marketing Marketing Public and Nonprofit Management Philanthropy 113

Getting Attention

JANUARY 7, 2010

But I just realized I can strengthen two aspects of our own online communications, both related to changes in that landscape that I neglected to review on a regular basis: 1) If you receive these blog posts via email, you know that the email subject line has always read " The Latest from the Getting Attention Blog."

Marketing 40

Marketing Marketing Communication Nonprofits 40

Fundraising Coach

NOVEMBER 3, 2010

If you’re on my email list , you know I’ve been hinting at a cool new project I’ve been working on. Chris Brogan, president of Human Business Works, and childhood friend Rob Hatch, then Executive Director of Child Health Center, were talking about the challenges of being someone who lives, eats and breathes mission.

Non-Profits 88

Non-Profits Poverty Health Nonprofits 88

Nonprofit Tech for Good

NOVEMBER 29, 2010

Blog: BigCatRescue.org?/Blog. We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.

Nonprofits 101

Nonprofits Technology Education Education 101

Kivi's Nonprofit Communications Blog

AUGUST 10, 2009

What are some of your favorite ways to save time, manage your time, or otherwise work more efficiently on nonprofit marketing? I don’t want this chapter to be full of generic time management advice. syncing status updates, scheduling blog posts and tweets in advance). Using tools that help manage social media (e.g.

Communication 58

Communication Public and Nonprofit Management Nonprofits Management 58

Kivi's Nonprofit Communications Blog

NOVEMBER 3, 2010

Make the Short Version Work. You’ll find lots of conflicting advice about whether shorter or longer subject lines work best. If your newsletter covers six topics (which is too many, but that’s another blog post), you might be tempted to include one or two words in your subject line for each article.

Participation and motivation 78

Participation and motivation Marketing Marketing Nonprofits 78

Getting Attention

MARCH 26, 2010

Tom Belford & Roger Craver:The Agitator –These guys love to present multiple points of view on a topic which makes the reader work, in a good way. Jeff Brooks: Future Fundraising Now –Formerly blogging at Donor Power, the incredible Jeff Brooks is cranking out almost-daily to-dos now, and every one is golden.

Fundraising 50

Fundraising Fundraising Food Marketing 50

Kivi's Nonprofit Communications Blog

JANUARY 22, 2010

This blog is all about helping small nonprofits and one-person marketing departments communicate as effectively as possible with their supporters. At the same time, there are lots of freelance writers who would love to do more work for nonprofits, if they only knew how. Want access to Kivi’s office hours? Get the Details Here.

Nonprofits 54

Nonprofits Communication Marketing Marketing 54

Kivi's Nonprofit Communications Blog

APRIL 22, 2010

Most of the policies I see ( here’s a list of some of them ) encourage nonprofit staff to clearly identify themselves as working for an organization when tweeting, commenting, or posting about work-related topics. Fast, affordable way to get answers and advice. That’s community building 101. Get the Details.

Management 72

Management Marketing Marketing Communication 72

Care2

SEPTEMBER 30, 2009

He says it's not "actionable advice" and that tweets should be "contagious." Calls to Action Work. Don’t always tweet something and tag on please ReTweet. “New Blog Post&# followed by what post is about is ReTweetable. Their tweets are not truly engaging their community and use one way communication.

Values 72

Values Communication Marketing Marketing 72

Sea Change Strategies

AUGUST 6, 2010

Get bite-size advice and tips from leading experts in social media for social change. Beneficiaries of your work are assigned new donors to personally thank on behalf of the cause. List donors on your blogs and websites. Tags: General Interest. When donors give online, ask them for an optional few words on why they gave.

Fundraising 40

Fundraising Fundraising 40

Care2

DECEMBER 28, 2009

As nonprofits scramble to meet their year-end fundraising goals, this is also a great time of year to reflect on what online fundraising and advocacy strategies worked well in 2009. Here's their advice. 2010 is the year to make sure your WordPress blog has a plugin installed to make the site mobile-friendly.

Charitable Organizations 68

Charitable Organizations Foundations Nonprofits Collaborations 68

iMarketSmart

FEBRUARY 20, 2023

We put in the work. She offers advice. It might sound like this: “You’ve been a supporter for so long and have done so much, I was certain you felt positive about our work and our vision. The two can work on this external problem together. What area of work would you be interested in?”[22] We put in the planning.

Universities 52

Universities Nonprofit governance and management Fundraising Fundraising 52

Kivi's Nonprofit Communications Blog

FEBRUARY 2, 2010

Online Outreach on a Budget – Nonprofit Blog Carnival. The first 2010 edition of the Nonprofit Blog Carnival is now online at Issue Lab’s Footnotes and it’s all about doing online outreach on a budget. Next month’s edition will be hosted by Katya Andresen at the Nonprofit Marketing Blog. Send a Tweet.

Public and Nonprofit Management 64

Public and Nonprofit Management Foundations Marketing Marketing 64

iMarketSmart

JUNE 26, 2023

Perhaps you could stop in and give him some advice? And you can’t just stick that silly price tag on it. Just slap on a different price tag. That’s not how it works. That’s hard work. It takes hard work. And it’s hard work that happens only if the charity wants to deliver value to the donor.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

Kivi's Nonprofit Communications Blog

APRIL 26, 2010

Jeff Brooks at Future Fundraising Now is hosting the next Nonprofit Blog Carnival with an April Fool’s theme, so I decided to share with you those times during my week when I am most likely to think, “This is a joke, right?&#. This happens several times a week, as I review the email that comes from my blog’s contact form.

Production 71

Production Poverty Associations Communication 71

Kivi's Nonprofit Communications Blog

AUGUST 4, 2009

I need your advice on a question about this blog, which I’ve posted at the end, but first the good stuff. Heather Carpenter at Nonprofit Leadership 601 has posted the current edition of the Nonprofit Blog Carnival on nonprofit leadership issues. I think you’ll enjoy them too. Here are two examples. Get the details.

Nonprofit Leadership 56

Nonprofit Leadership Leadership Philanthropy Nonprofits 56