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Why AI and Machine Learning Fail to Help Fundraisers Build ‘QUALIFIED’ Major Donor Portfolios (or Caseloads)

iMarketSmart

But can they really help you fill a caseload with qualified major donor prospects better than other methods? Let’s start with understanding what we’re talking about. What Is Machine Learning and AI? But in addition to that, it builds on its previous efforts by incorporating new data as it comes in.

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Building Major Gifts Caseloads – Why Traditional Methods Fail to Accurately Qualify Donors

iMarketSmart

How do you find, attract, and qualify people who can give major gifts to your nonprofit organization? And as technology and data analytics have progressed, so have the various methods for building caseloads. Flaw 1 – They Rely Only on Quantitative Data Quantitative refers to hard, numerical data. Quantities.

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The case for marketing automation: Why nonprofit fundraising operations should automate tasks to optimize staff performance

iMarketSmart

You know it from the data. When you hear about the broad benefits, it seems like the perfect solution to your problem of needing more of all the things you don’t have: time, money, and personnel. And it reduces costs. If you’re under 30, go ask your parents about it. What happened? So what about nonprofits?

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Learn How to Guide Nonprofit Leaders Toward the Truth Instead of Letting Them Rely on Their Opinions

Bloomerang

They’re the stars of books like Malcolm Gladwell’s The Tipping Point because they’re good connectors, and they offer up their opinions freely as a way to help you shortcut forming your own. This is especially true if their knowledge is based on opinion, not expertise, data, research, or anything other than their own gut. You argue. .

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Living into a Childhood Commitment: A Conversation with Cyndi Suarez and Kaytura Felix

NonProfit Quarterly

There is a lot that I want to dig into about your work, starting with something you said in an address at the Robert Wood Johnson Foundation’s Interdisciplinary Research Leaders fellows’ event. and they had probably woken up at three o’clock in the morning to get to the doctor’s office, because the roads were bad. She said, “Yes.” “How

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Introducing the Most Effective Legacy Gift Fundraising Strategy You’ve Never Heard Before

iMarketSmart

Scenario 2: You have another 100 donors who have capacity to give a seven-figure legacy gift, and they have a somewhat low interest in giving to your organization. What we’re talking about here is going fishing for planned giving outliers : the needles in your haystack. These are your outliers.

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The Truth about Wealthy People and Philanthropy Should Affect Your Fundraising… But Does It?

iMarketSmart

In your organization, it’s likely you have a bunch of people who make five or six figures interacting with people who are worth seven, eight, or nine figures. This article will help you build that bridge so you view wealthy people and philanthropy in a new light and connect more authentically with your essential donors.