What’s in a Name? The Ethics of Building Naming Gifts
Stanford Social Innovation Review
MARCH 13, 2024
Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. Ethical egoism posits that fulfilling one’s duty to act out of self-interest is the highest moral calling.
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