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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. Ethical egoism posits that fulfilling one’s duty to act out of self-interest is the highest moral calling.

Ethics 122
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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

The social-emotional content is the same. Starting with the statistical explanation reduced the social emotion.[6] 7] One system is: Social. The social-emotion system motivates charitable giving.[8] 8] Social-emotional story is the engine that drives giving. But it contributes only as a brake on giving.