iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. Real world fundraising Adding extreme circumstances to donations that protect others in peril works in the lab.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

The Agitator

MAY 23, 2018

This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools. From my dog-eared pages: What is the template for the donor story?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

iMarketSmart

MARCH 20, 2022

Without a relatable character, the fundraising story is dead. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. Fundraising story character. Character details in fundraising.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

Get Fully Funded

JUNE 6, 2022

If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. It’s the old 80/20 rule at work: Over 80% of all funds come from about 20% of donors. Why Focus on Major Donors? Here’s why: 1.

Nonprofits 72

Nonprofits Food Fundraising Fundraising 72

NextAfter

OCTOBER 3, 2023

First of all, it’s not just something we made up for fundraising. When it comes to a/b testing in fundraising, we aim for a 95% level of confidence before declaring the treatment a winner —meaning that there is only a 5% chance that the result of the test is “random” rather than a true difference in performance.

Donor Motivation 88

Donor Motivation Children Fundraising Fundraising 88

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. You can design your marketing and fundraising materials to appeal to the right emotions. So, why do people give?

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132