Children Donor Motivation Participation and motivation Philanthropy 
The Agitator
MAY 23, 2018
From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?
iMarketSmart
MARCH 20, 2022
At the heart of philanthropy is story. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. In one experiment, people could donate to help children in a famine. Story starts with character.
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