iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. Heroic philanthropy A hero displays sacrificial protection.[5] 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. What else can work?

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

Nonprofit Tech for Good

AUGUST 14, 2022

On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. This person fears offending donors by asking at the “wrong” time. When a major event happens, such as the pandemic, wars, or natural disasters, they make a decision for the donor that this is the wrong time to be asked for a gift.

Psychology 114

Psychology Donor Motivation Philanthropy Nonprofits 114

iMarketSmart

MARCH 20, 2022

At the heart of philanthropy is story. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. In one experiment, people could donate to help children in a famine. Story starts with character.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

The Agitator

MAY 23, 2018

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45