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Why AI and Machine Learning Fail to Help Fundraisers Build ‘QUALIFIED’ Major Donor Portfolios (or Caseloads)

iMarketSmart

However, if you are not engaging your supporters with a donor-driven system that collects qualitative data , AI cannot know why a donor cares about your mission. It cannot know the values that drive a person to give or participate as a volunteer. These are the foundations of donor motivation.

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4 Tips to Find the Right Audience for Your Nonprofit’s Event

Nonprofit Megaphone

Answer: Knowing your audience and targeting the right people to attend your fundraising event is the first step to donor engagement. This means not only knowing the needs, passions, and motivations of your donors, but also matching them to the needs, program, and format of your event. Explain How To Participate.

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Agitator Cliff Notes: “Hacking Marketing”

The Agitator

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?

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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

At the heart of philanthropy is story. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. In either case, your story won’t motivate donors. Story starts with character. 2] Hare, T.

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How to build deeper connections with your donors using surveys

iMarketSmart

In absence of money: a field experiment on volunteer work motivation. Chapter 4: “Math problems in fundraising story: Motivations & barriers” and Chapter 5: “Solutions in fundraising math: Story first, math second”. [35] Philanthropy & Education, 2 (2), 1-28. [45] Philanthropy & Education, 3 (1), 73-102. [61]