iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. Heroic philanthropy A hero displays sacrificial protection.[5] 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

The Agitator

MAY 23, 2018

In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. Responding to change over following a plan.

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

iMarketSmart

MARCH 20, 2022

At the heart of philanthropy is story. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. In one experiment, people could donate to help children in a famine. Story starts with character.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52