Remove Children Remove Donor Motivation Remove Psychology Remove Values
article thumbnail

The Power of Heroic Philanthropy: Understanding Donor Motivations

iMarketSmart

5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. It worked when the cause was Tsunami victims [11] Hurricane Katrina victims [12] Victims of war and genocide,[13] or Starving children.[14] 17]) The point is that the behavior gives insight into core donor motivations.

article thumbnail

How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

In one experiment, people could donate to help children in a famine. For some people, donations helped five pictured children. For other people, donations helped only one of the five children. For some people, the drugs would save eight children. The requests included the children’s names, ages, and pictures.

article thumbnail

Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Psychologists have studied the dynamics of giving for years and identified some key internal motivators for giving.