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Fundraising Event Ideas for Capital Campaign Public Phases

NonProfit Leadership Alliance

The campaign is publicly announced, and marketing begins for the public phases fundraisers. Charge a small entrance fee and sell food, drinks, and merchandise, with proceeds going towards your capital campaign. Nonprofits assess their readiness, conduct a capital campaign feasibility study , and develop an overall campaign strategy.

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Food Banks: Don’t Bury the Story!

Nonprofit Marketing Guide

I’m in the middle of developing a marketing strategy, including a website revamp, for a local food bank. As part of any strategy process, I like to take a look at what other similar organizations are doing, so I’ve perused the websites of dozens of small food banks across the U.S. donate, volunteer, get food).

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6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. Homelessness is not a natural a fit with cause marketing as causes involving women, troops abroad, kids and puppies tend to rule. I love Boston.

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How to Use Your Website to Promote Your Nonprofit Online

Ann Green

By Carl Diesing Your website is an essential tool in your online marketing kit. Or, you may not have dedicated marketing professionals on your staff, leading to confusion over how best to handle your website marketing efforts. Look through your existing website and check that all your pages are updated and accurate.

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IKEA Saves the Children When Facebook Fans Invite Friends to Shop

Selfish Giving

One of the more successful digital tactics for cause marketing are Facebook “Likes” promotions. A good recent example of Facebook cause marketing was the Kraft Fight Hunger Facebook page for Feeding America during November. There are two things we can learn from this program. I like it.

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Conveying Data with Infographics: School Food FOCUS Case Study

Nonprofit Marketing Guide

Our client, School Food FOCUS*, recently asked us to re-design this marketing piece. School Food FOCUS works with the largest school districts nationwide to advocate for school meals that are more healthful, regionally sourced, and sustainably produced. The nation’s largest districts convey the strongest market pull.

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Ep185: The Story Behind Big Lots' $50 Million Gift to Nationwide Children's Hospital

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. But this was just the tip of the iceberg.

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