10 Marketing Realities Nonprofits Need to Accept to Succeed
Kivi's Nonprofit Communications Blog
AUGUST 7, 2009
As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word.
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