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10 Marketing Realities Nonprofits Need to Accept to Succeed

Kivi's Nonprofit Communications Blog

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word.

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How Policy Is Building a Social Economy in South Korea

NonProfit Quarterly

Often, groups of residents would come together to cooperatively seek and share work in sectors like construction and housecleaning or to market locally produced goods. The first social-responsibility public-procurement ordinances in Korea, they were meant to help social enterprises increase their market share and sustain long-term operations.