10 Marketing Realities Nonprofits Need to Accept to Succeed
Kivi's Nonprofit Communications Blog
AUGUST 7, 2009
Reality 2: There is no such thing as the general public. The general public includes everyone, from children to seniors, rich and poor, incarcerated and homeless. Instead, you need to focus on specific groups of people and work toward communicating with them in ways that connect with their particular needs and values.
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