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How Policy Is Building a Social Economy in South Korea

NonProfit Quarterly

For example, Korean citizens mobilized to donate 227 tons of their personal gold items (with an estimated total value of $3 billion) to help pay off the debt. The first social-responsibility public-procurement ordinances in Korea, they were meant to help social enterprises increase their market share and sustain long-term operations.

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10 Marketing Realities Nonprofits Need to Accept to Succeed

Kivi's Nonprofit Communications Blog

Instead, you need to focus on specific groups of people and work toward communicating with them in ways that connect with their particular needs and values. Become a valued and trusted source for others. In fact, if that’s what you try to do, odds are good that you will, in fact, reach no one. Tell good stories.