Newsletter: The Role Case Studies Play in the Sales Funnel ; Are Store Openings Part of Your Cause Marketing Strategy? ; Close More Partnership Deals with Affability & Authenticity
Selfish Giving
APRIL 13, 2022
These days I'm writing a lot of case studies for partnership teams that are eager to use "social proof" to recruit more corporate partners. Most nonprofits have enough happening at the top of the funnel - the awareness stage - for the initial attraction. I'm helping more of my nonprofit clients become more case study-centric.
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