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4 Tips to Find the Right Audience for Your Nonprofit’s Event

Nonprofit Megaphone

Answer: Knowing your audience and targeting the right people to attend your fundraising event is the first step to donor engagement. This means not only knowing the needs, passions, and motivations of your donors, but also matching them to the needs, program, and format of your event. Create a contact strategy.

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Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

Next, send each donor a personalized thank you message that includes their name, references their specific donation amount, details the impact the donation will have on your mission, and shows appreciation for their support. Create and send updates that communicate the impact they made. If applicable, thank your donor publicly.

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How to build deeper connections with your donors using surveys

iMarketSmart

A donor might think, “I didn’t know that other people, “Save takes by making gifts of stocks or real estate” “Make gifts that pay them income” “Make estate gifts in memory of a loved one” “Avoid income taxes by making gifts from an IRA” Survey outcomes: Teach something by asking for guidance Other questions can teach in a different way.

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The 4-step guide to turning one-time event participants into lasting donors

Nonprofit Marketing Blog

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Show the donor that you want to get to know them with plenty of communication.

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The 4-step guide to turning one-time event participants into lasting donors

Nonprofit Marketing Blog

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Show the donor that you want to get to know them with plenty of communication.

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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Donors may give out of empathy, sympathy, fear, guilt, or even anger. What makes someone give to one organization versus another one?