The Agitator
MAY 23, 2018
This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. The idea is how to take the lessons from the agile software development movement and apply them to more traditional marketing. Intimate customer tribes over impersonal mass markets.
Nonprofit Megaphone
DECEMBER 4, 2021
Answer: Knowing your audience and targeting the right people to attend your fundraising event is the first step to donor engagement. This means not only knowing the needs, passions, and motivations of your donors, but also matching them to the needs, program, and format of your event. Create a contact strategy. Occupation.
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Bloomerang
MAY 10, 2022
Follow up with each donor by sending messages that describe how their donation is being used and the impact it’s having. In these messages, you should invite donors to continue engaging with your mission in other ways. You can do this by encouraging them to participate in a volunteer opportunity or attend one of your events.
The Agitator
FEBRUARY 25, 2018
That’s because authors Katrina VanHuss and Otis Fulton provide a fascinating, road-tested tour of donor motivation, donor recognition and donor incentives—good and bad—and the behavioral science principles that undergird them. Market Relationships. And you can order Donor Dash right here.
iMarketSmart
APRIL 10, 2023
International Review of Public and Nonprofit Marketing, 15 (3), 393-411. [16] In absence of money: a field experiment on volunteer work motivation. Journal of Marketing, 67 (3), 47-62. [24] International Journal of Nonprofit and Voluntary Sector Marketing, 5 (4), 365-372. [28] 15] James, R. Experimental Economics , 1-33.
Nonprofit Marketing Blog
MAY 1, 2012
Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Are you doing all you could to embrace these friends of friends? Be sure to: 1.
Nonprofit Marketing Blog
MAY 1, 2012
Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Are you doing all you could to embrace these friends of friends? Be sure to: 1.
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