Remove Communication Remove Donor Motivation Remove Nonprofits Remove Retention
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Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

If you’re a nonprofit leader, you know the importance of forging a deep bond with your supporters in order to keep them engaged with your mission. The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Employment.

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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value. They also feel valued and part of your organization’s community. This is where understanding the psychology of giving comes into play.

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Mixed Links for Nonprofit Communicators #GivingTuesday Edition – October 19, 2018

Kivi's Nonprofit Communications Blog

Bloomerang shares 3 Tips to Help Your Nonprofit Get Ready for #GivingTuesday. John Haydon breaks down the strategy involved in Giving Tuesday Done Right – A KISS Plan for Small Nonprofits. Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know.

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Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship?

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Tracking Performance: 6 Fundraising Data Points You Need

Fundraising Coach

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. Donor Retention Rate. Donor Retention Rate.

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Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

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Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Failing to communicate this point does not, however, diminish its reality.

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