Nonprofit Megaphone

APRIL 17, 2023

By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value. They also feel valued and part of your organization’s community. This is where understanding the psychology of giving comes into play.

Psychology 52

Psychology Retention Values Non-Profits 52

Kivi's Nonprofit Communications Blog

OCTOBER 19, 2018

Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know. Donor research wizard Adrian Sargeant shares the latest research and findings from the world of donor retention and how you can apply it to your fundraising program.

Communication 69

Communication Donor Motivation Retention Universities 69

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? Building your donor stewardship plan. With a solid donor stewardship plan in place, you’ll ensure your donors feel seen and appreciated. How does donor stewardship impact donor retention? Create a communication cadence.

Participation and motivation 93

Participation and motivation Retention Public and Nonprofit Management Communication 93

The Agitator

MARCH 5, 2018

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

Participation and motivation 63

Participation and motivation Retention Leadership Donor Motivation 63

The Agitator

OCTOBER 24, 2017

Earlier posts this week have touched on the issue of donor motivation. Is there a time when donors are especially ‘primed’ to give? Why and when is that and should your communications tactics change a bit? Why do some people give and others not … or significantly less?

Donor Motivation 58

Donor Motivation Communication Fundraising Fundraising 58

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Failing to communicate this point does not, however, diminish its reality.

Retention 100

Retention Donor Motivation Values Philanthropy 100

The Agitator

MAY 9, 2018

In a moment I’ll share the top three tips on stewarding (treating donors like human beings) monthly donors offered by monthly giving guru Erica Waasdorp. . No matter how the donor joined—online, on the street, via the phone, through direct mail—this letter should include the following: Amount. Monthly Giving Part 1: Why Bother?

Donor Motivation 49

Donor Motivation Retention Food Values 49