Ann Green

JULY 30, 2024

Donor motivations are the “why” that drives their support of your nonprofit. Learn how to uncover those motivations and inspire more support in this guide. By Ryan Carpenter For the last several years, nonprofits have struggled to make ends meet due to falling revenue, rising inflation, and an increase in community needs.

Ethics 287

Ethics Donor Motivation Environmental Communication 287

Marketing for the Modern Nonprofit

JULY 2, 2025

Instead, it’s about building genuine relationships, understanding donor motivations and correctly focusing your program. And the more you raise, recruit, and retain, the more good you can do. He emphasizes that initiating a planned giving program doesn’t require a massive budget or a team of experts.

Donor Motivation 59

Donor Motivation Recruitment Nonprofits Communication 59

Nonprofit Marketing Blog

MAY 1, 2012

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend.

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

Nonprofit Marketing Blog

MAY 1, 2012

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend.

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

Bloomerang

MAY 9, 2021

18% thought the charity had poor service or communication. Most of these issues can be completely avoided if your organization is able to communicate effectively and show proper appreciation. . The Foundations of Your Donor Appreciation Strategy. The backbone of any successful donor appreciation strategy is data.

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

MAY 9, 2021

18% thought the charity had poor service or communication. Most of these issues can be completely avoided if your organization is able to communicate effectively and show proper appreciation. . The Foundations of Your Donor Appreciation Strategy. The backbone of any successful donor appreciation strategy is data.

Retention 135

Retention Activism Fundraising Fundraising 135

Nonprofit Megaphone

DECEMBER 4, 2021

Ask yourself why donors would want to attend. To find the right event and audience, it’s important that you understand (and then align) both your donors’ motivations and your fundraising goals. Make your supporters feel heard by communicating on any actionable feedback they have. Create a contact strategy.

Participation and motivation 52

Participation and motivation Donor Motivation Recruitment Fundraising 52