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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

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What To Do About Fundraising’s Dark Side

The Agitator

Thanks to those who have commented on Roger’s posts this week ( here and here ) on outrageous fundraising practices. Like these thoughtful comments from Jennifer Phillips, chief strategy officer at Avalon Consulting Group … Fundraising’s Dark Side And What To Do About It. But reputations are already at stake.

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