article thumbnail

Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. Academia also has researchers with an interest in the nonprofit sector. But there is a science behind doing this well. These are helpful, but only part of what is available.

article thumbnail

What To Do About Fundraising’s Dark Side

The Agitator

As Craver points out, not only do the organizations topping CIR’s worst list engage in misleading fundraising, they do so by piggybacking the brands of ethical nonprofits. Fortunately, nonprofits and the for-profit professionals who support them are very good at this. But reputations are already at stake. And don’t stop there!

Ethics 83