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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. Think tanks, such as Rogare, the Fundraising Think Tank, also produce research and thorough leadership that can impact our work. But there is a science behind doing this well.

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What To Do About Fundraising’s Dark Side

The Agitator

As Craver points out, not only do the organizations topping CIR’s worst list engage in misleading fundraising, they do so by piggybacking the brands of ethical nonprofits. Fortunately, nonprofits and the for-profit professionals who support them are very good at this. But reputations are already at stake. And don’t stop there!

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